Social Media in a Crisis for Summer Camps
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Transcript of Social Media in a Crisis for Summer Camps
Social Media In a Crisis Communicating Online When Everything is Going Wrong
The last thing you want to think about during a crisis is how to communicate
“ Social Media can be both
an accelerant and an extinguisher of a crisis
“
“
“ Be Prepared
In the event of an emergency we want to:
Communicate with honesty, candor and openness while protecting the safety of what is going on at camp
In the event of an emergency we want to:
Meet the needs of our parents and the media by remaining accessible
In the event of an emergency we want to:
Communicate with compassion, concern and empathy
In the event of an emergency we want to:
Accept uncertainty and that we may not have all of the answers
“ Social Media can be both
an accelerant and an extinguisher of a crisis
Building a Process
Building a Process
Determine Urgency
Alert Outside Team Members
Decide if a Response is Warranted
Building Craft Responses Template Blog and Social Media Responses
Tone
Timeliness
Transparency
Thoroughness
What you need to write:
Response in case of death at Camp
Response in case of accident at Camp
Response in case of death of core team member
Response in case of natural disaster/ weather related incidents
Answers to Prepare:
Parents- Is my child safe?
Media- What happened and what are you going to do to prevent it from happening again?
Employees- Is it safe to go back to work?
Consistency
Building a Process
Share Blog Post
Share Post on Social Media
Monitor and Update
After a Crisis:
Pause scheduled social media posts
Pause any paid advertisements
Pause any marketing emails
Check all content for relevant references that could be perceived as offensive
Create additional blog entry addressing situation if needed
Questions to [email protected]
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com