Social Media in a Corporate Context 2010 - DHL
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Every picture tells a storyAn employee celebration of DHL’s 40th anniversary
Kathleen Goh, DHL Global Communications Communicate Social Media in a Corporate ContextApril 2010
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Local country participation
Regional Voting round
Open commentary
Customer testimonials
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Was it photo-shopped?
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This one was
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Would you marry this man?
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3-horse town
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And the winners were …
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Setting the pace
Credit: Stefan Hausmann, DHL Freight Germany/Copyright DPDHL
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Smiling in the snow
Credit: Alexander Bittner, DHL Leipzig Hub/Copyright DPDHL
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Frozen in time
Credit: Chris Gillet, DHL Express USA/Copyright DPDHL
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DHL Superhero!
Credit: Adam Pillidge, DHL Express Canada/Copyright DPDHL
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Horses for courses
Credit: Ignacio de Wit, DHL Global Forwarding Guatemala/Copyright DPDHL
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Planes, trains and automobiles
Credit: Lars Lehmann, DHL Freight Germany/Copyright DPDHL
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Future investment
Supplied by: Jessie Khoh Mei Ling, DHL Express Malaysia/Copyright DPDHL
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Mud, sweat and tears
Credit: Nwe Win, DHL Express Myanmar/Copyright DPDHL
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Banking on success
Credit: Richard Stack, DHL Express USA/Copyright DPDHL
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Ain’t no mountain high enough
Credit: Lander Fernandez, DHL Express Spain/Copyright DPDHL
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The results
Number of users: 17,000
Total number of published photos: 3098
Americas (648)
Asia Pacific (623)
EMEA (1827)
Total number of comments: 3500
Participating countries: over 100
Total number of Customer testimonials: 41
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Kathleen Goh, DHL Global Communications [email protected]
Sheila Parry, Managing Director, theblueballroom [email protected]