The 8 Wrong Questions Agencies are Asking about Social Media
Social media in 7 questions
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Transcript of Social media in 7 questions
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Social Media in 7-Questions
Michelle Post, Ph.D., CSMS
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Lessons to Learn
7. HOW?
1. What
2. Why
3. Who
4. Where
5. When
6. What
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Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/
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Stelzner, M. (2014, May). 2014 Social Media Marketing Industry Report. Retrieved from http://bit.ly/1sLaGhw
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Piombino, K. (2013, December 27). Infographic: The demographics of social media users. Retrieved from http://bit.ly/1ahsjg5
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Social media networks [Image file]. (2014). Retrieved from http://bit.ly/1eZBSW7
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Facebook Weekdays 6-8am & 2-5pm
Twitter Weekends 1-3pm
LinkedIn 7-8:30am &
5-6pm
Pinterest Saturday
2-4pm & 8-11pm
Google+ 9-11am
Blogs Mon, Fri & Sat
11am
Dyer, P. (2014, March 10). When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN
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Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved from http://www.domo.com/learn/data-never-sleeps-2
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HOW Build A
Social Media Strategy
1. Plan
2. Goals
3. Audience 4. Platforms
5. Listen
6. Engage
7. Measure
Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://slidesha.re/1ugTLGc
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MORE ABOUT SOCIAL MEDIA
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Social Media is . . .
• All about the SOCIAL
• Engage – Have Conversations
• Tell Your Story • Be Useful • ADD VALUE –
80/20 Rule
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Know Your Purpose for Social Media
Brand Awareness
Increase Leads
Customer Retention
Launch a Product /
Service
Increase Sales
Establish Yourself as an
Expert
Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
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Know the C's of Social Media
Confidence
Consistency
Critical Thinking
Care
Common Sense
Communicate
Creativity
Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
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Remember Social Media Takes Time
Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg
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How to Build a Better Business
MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business
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ABOUT DR. MICHELLE POST, CSMS
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Michelle Post, Ph.D., CSMS
Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, trainer, and developer. Her desire to connect and inspire throughout nearly three decades of career, translates into her ongoing effort to help the development of ideas, people and content, led her to create an eclectic curriculum, including many independent ventures, such as her own imprint, Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence.
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RESOURCES, RESOURCES, & RESOURCES
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Resources • Check out my Pinterest Boards -
http://www.pinterest.com/mpostphd/ • Check out my Slideshare presentations -
http://www.slideshare.net/mpostphd • 4 Business Uses for Social Media -
http://bigthunk.com/articles/business-uses-for-social-media/ • 5 social media metrics you should be monitoring -
http://socialmediatoday.com/jvocell/914271/5-social-media-metrics-you-should-be-monitoring
• 21 Social Media Marketing Tips From the Pros - http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/
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Resources • 26 Tips for Getting Started With Social Media Marketing -
http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/
• 55 Interesting Social Media Infographics - http://www.hongkiat.com/blog/55-interesting-social-media-infographics/
• Dig deeper than social media alone - http://outright.com/blog/start_with_social_dig_deeper/
• How to Get Started with Social Media - http://www.thenextwomen.com/2013/10/01/how-get-started-social-media
• Infographic: The Year In Social Media, A 2013 Recap - http://marketingland.com/infographic-social-media-2013-recap-69194
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Resources
• Infographic: A Running Start With Social Media - http://www.fishervista.com/2013/04/infographic-a-running-start-with-social-media/
• Introduction to Social Media – Where to Start - http://www.mcngmarketing.com/introduction-to-social-media-where-to-start/#.Ut4ksxDn9D8
• Social media revolution 2013 [Video] - http://www.youtube.com/watch?v=QUCfFcchw1w
• Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/social-media-for-small-business-start-with-the-basics/
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Resources
• Social Media Strategy: Where to Start & Why - http://www.toprankblog.com/2013/07/social-media-strategy-start/
• Start The New Year With 46 Social Media Truths From 2013 (Infographic) - http://www.business2community.com/infographics/start-new-year-46-social-media-truths-2013-infographic-0732680#!sLpTJ
• The 36 Rules of Social Media - http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-social-media.png
• The Conversation Prism - http://www.conversationprism.com//
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Resources
• The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-of-social-media-when-did-it-really-begin-you-may-be-surprised-infographic/
• The Interactive Social Media Map - http://www.ovrdrv.com/social-media-map
• Where to begin your social presence - http://studioc5.com/social-media-where-to-begin/
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REFERENCES
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References • Domo. (n.d.). Data never sleeps 2.0 [Infographic]. Retrieved
from http://www.domo.com/learn/data-never-sleeps-2 • Dyer, P. (2014, March 10). When to Post on Facebook, Twitter,
Google+, LinkedIn, and Pinterest [INFOGRAPHIC]. Retrieved from http://bit.ly/1iqAStN
• Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press.
• MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business
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References
• Piombino, K. (2013, December 27). Infographic: The demographics of social media users. Retrieved from http://bit.ly/1ahsjg5
• Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://slidesha.re/1ugTLGc
• Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
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References • Private Solutions, LLC. (2012). Social media time management
infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg
• Social media networks [Image file]. (2014). Retrieved from http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
• Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/
• Stelzner, M. (2014, May). 2014 Social Media Marketing Industry Report. Retrieved from http://bit.ly/1sLaGhw