Glenn Muske

Rural and Agribusiness Enterprise Development Specialist

glenn.muske@ndsu.edu

July, 2016

Social Media in 15 Minutes/Week:It’s Possible

NDSU Extension NW District Virtual Conference

Do These Headlines Scare You?

Web Users Spend 109 Minutes Per Day On Social Media

http://www.mediapost.com/publications/article/270962/web-users-spend-109-minutes-per-day-on-social-medi.html

Social Networking Eats Up 3+ Hours Per Day For The Average American User

http://www.marketingcharts.com/online/social-networking-eats-up-3-hours-per-day-for-the-average-american-user-26049 /

How About This??

OR THIS: Online Education is:

Q1 – What online activity/ies do you currently use in your educational programming?1. Website2. E-newsletter3. Email4. Texting5. Send and receive visual media6. Blogs7. Social media8. Videos/Podcasts9. Other – Please list

Q2 – What online activity/ies would you like to include in your educational work?a) Noneb) Websitec) E-newsletterd) Emaile) Send and receive visual mediaf) Blogsg) Social mediah) Videos/Podcastsi) Other – Please list

An Online Presence in 15 Minutes/Week

What holds people back? Fear Time

Support

Eliminate Fear

1. Lurk

2. Learn the lingo

3. Practice

An Online Presence in 15 Minutes/Week

1. Know who your audience is and where they can be found

2. Set goals – Pick your platform

3. Have a plan

4. Get a following

5. Make the most of your existing resources

Your Website isn’t an OptionAnd it doesn’t count as part of your 15 minutes

You only control 3 things – Your website, your email list, and your text list

- http://www.tourismcurrents.com/combine-email-social-media-marketing/

Time

15 minutes a week – Not counting the things you already do:• Off-line - reading, writing,

listening, taking pictures and videos, answering questions, etc.• On-line – Online news; Using

social media for personal interest, reading, posting; Email; Creating newsletters; Etc.

Keeping Time Under ControlGet Started• Have a plan

• Start slow and small • 1 platform + website, 1 post per week• Do it as a team if possible, don’t go it alone

• All posts need not (should not) be informational. Develop a personality and a brand by showing your personal side

Your Major Options

• Vine• Skype• SnapChat• Podcasts• Flickr• LinkedIn• Periscope• Slack• Zoom• Facebook Live+ New ones daily

Keeping Time Under ControlFind Ideas for Posts• Listen• Use stories – Real world issues• Use already answered questions• Find key experts

• Engage with them• Repost their material

• Make the most of existing resources• 1 piece of content can be multiple posts (Hootsuite)• Remember past work• Use tech tools to put one post on multiple platforms

• Caution – Some studies have found that these do not rank as high• Evergreen content

• Don’t need to write every post – CURATION can be as effective• Have a method to capture material as you see it (i.e., Evernote)

Keeping Time Under ControlSuccess Tips• Test and evaluate

• Use what works best – titles, topics, key words, pictures, video, length, style, etc. • Renew and repost previous work:

• Your best content• Non-performing content – Rewrite for better engagement

• Engage – Be social; Timely response• Experiment• Be visual• Refresh and update• Tweak – Don’t publish same item

Possibilities

Prep material for today’s presentation Blog post

Today’s presentationRecorded and shared

Website

Facebook

Twitter

LinkedInPPT slides put on Slideshare

With hashtag becomes part of paper.li newsletter

Info for my NDSU Smallbiz Update

Summary of your responses or a look back at what happened

Starts another chain of possibilities

Website updates

Extension example

Sound easy?? Be careful!!

1. Must stay fresh

2. Overuse an item

3. No audience- It’s SOCIAL media - Engage

MYTH!!!

An Option: Paid Ads

FacebookGoogleTwitter

YouTubeLinkedIn

InstagramPinterest

Why??

8 times greater click-through rate (mobile is higher)

SUMMARY: HOW TO DO IT ALL?

Make it a priority

Use available tools such as:Google Alerts

HootsuiteTwitter Search

Set aside a regular time

Get help, Do it as a team

Resources• https://blog.bufferapp.com/social-media-time-management • http://www.curata.com/blog/11-effective-ways-to-use-social-media-t

o-promote-your-content/ • http://heidicohen.com/us-daily-media-consumption/

Glenn Muske

Rural and Agribusiness Enterprise Development Specialist

glenn.muske@ndsu.edu

August, 2016

Social Media in 15 Minutes/Week

Comments?? Questions??