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Social Media Impact On Our Lives [Created for the Professional Development Collaborative]
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Transcript of Social Media Impact On Our Lives [Created for the Professional Development Collaborative]
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Social Social MediaMediaThe Impact on The Impact on our LIFEour LIFE Politics, Advocacy, Influence, Politics, Advocacy, Influence, Fundraising, Love, and Fundraising, Love, and Job SearchJob SearchJudy Parisella
e: [email protected]://www.linkedin.com/in/judyparisella
04/08/23 2Social Media – Impact On Our Lives
Social Media Has Defined A Generation
04/08/23 3Social Media – Impact On Our Lives
Social Media Has Defined A Generation
Perhaps more than the internet itself
From a PUSH to PULL MessageUSC (User Generated Content)Buying HabitsChoices (Level playing field)Community Engagement/InteractionIntimacyActivismPhilanthropyStake in the Political ProcessRelationship BuildingJob SearchingNetworking (Professional & Personal)…. And the dark side
04/08/23 4Social Media-Impact On Our Lives …..
Social networking sites and our lives Research project conducted by the Pew Research Center
Social Influence: Thriving in a New World of Media Relations
Findings in a White Paper produced by SocialEars and HRMarketing.comOnline Dating by the Numbers
Report from Match.comSocial Media in Politics –
According to the National Constitution CenterGrowing Philanthropy
From Washington D.C. Philanthropy SummitSocial Recruiting
Survey conducted by JobVite
No OnLine Presence? Your Employability &
relevance is diminished!
Social Media Touches all Aspects of Our Life
04/08/23 5Social Media – Impact On Our Lives
Social networking sites and our lives
Source: Pew Research Center | Pew Internet & American Life
Project
People who have large overall social networks Typically have more years of education SNS of choice: LinkedIn and Twitter
Facebook users have more social supportEmotional support: offering advice, information, and understanding; companionship; such as having people available to spend time with; and instrumental or tangible support
Neighboring is up 2008 31% of respondents didn’t know their neighbor’s name Today only 18% of respondents didn’t know their neighbor’s name
People on SNS are much more politically engaged compared with Americans of a similar age and education.
This is the first national survey of how SNS activity relates to people’s overall social networks.
04/08/23 6Social Media – Impact On Our Lives
Social Influence: Thriving in a New World of Media
RelationsSource: White Paper produced by SocialEars and HRMarketing.com
“Our world has morphed from complicated to complex” Richard Edelman, chairman of the global agency Edelman PR.
“In a complicated world you have many moving parts, but the patterns are predictable and manageable. By contrast, in a
complex world, you have patterns and interactions that
change constantly, producing different outcomes that are often unexpected and unforeseen. Our greatest challenge today is deciding where to begin telling a story.”
04/08/23 7Social Media – Impact On Our Lives
Online Dating by the Numbers
87 million87 millionThe number of single people in the
United States
40 million40 millionThe number dating online
120,000120,000The number of marriages per year that result from Internet matches (WTFreak?)
20072007The year midlife men and women made
peace with online dating
Source:
04/08/23 8
Social Media in Politics Source: National Constitution Center
Arab Spring protesters used the Internet and social media to organize demonstrations and to share them in real time across the globe, toppling Middle East dictators and reordering human history.In January, millions of people signed online petitions and contacted members of Congress protesting efforts to pass poorly crafted legislation on online piracy. Lawmakers were forced to withdraw the bills.Susan G. Komen for the Cure foundation was forced to reverse course on Planned Parenthood after a massive public outcry over its suspension of funding to the organization.It is estimated that Congress alone will again haul in more than $2 billion in campaign contributions this year. … through SOCIAL MEDIA!
A Presidency lends MUCH credit to its“constituency of the connected”
Social Media-Impact On Our Lives …..
04/08/23 9
Growing PhilanthropyFrom Washington D.C. Philanthropy Summit
NEED: Identifying New Audiences, Channels, and Forms of Giving with Strong Potential for Growth Improve the sector’s engagement with young people.
The focus here should be squarely on engagement, not donations, recognizing that while many young people are not in a position to give cash, this is in no way a reflection of their interest in our causes.
Nonprofits need to engage through social and other media, raising awareness and building engagement until the time is eventually right to ask for financial support. A range of other practical recommendations were offered including the adoption of a “first gift” scheme.
Social Media-Impact On Our Lives …..
04/08/23 10
Social Recruiting2011 Survey conduced by JobVite Q: Have you successfully hired
through one of these networks?
Social Media-Impact On Our Lives …..
95% say YES95% say YESQ: Which SNS platform do you use for
recruiting?
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A StrangerA Stranger
ANSWER:
Social Recruiting
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Answers from Respondents:
95% now use or plan to start using social recruiting
64% use 2 or more social networks for recruiting; 40% use 3 or more: 1. LinkedIn | 2. Facebook | 3. Twitter
94% have successfully hired a candidate from LinkedIn
Referrals, direct sourcing and social networks are still the top rated external sources for quality candidates.
Jobvite Survey NotablesSocial recruiting on the rise AGAIN
04/08/23 13
A new study recently released by UMASS Dartmouth’s Center for
Marketing Research shows that top companies nationwide are relying on social networking sites like LinkedIn and Twitter as a marketing tool. These companies are not only searching for their next employees on these sites, but are expecting them to jump right into the social networking world once hired.
"It is becoming clear that understanding online networking tools is critical in order to get ahead and successfully find your next job” - Secretary of Labor and Workforce Development, Joanne F. Goldstein.
FROM THE OFFICE OF:The Patrick-Murray Administration
Social Media-Impact On Our Lives …..
Source 2011
04/08/23 14
Social Media Predictionsfor Career Development
Reviewing Online identities are becoming as routine as an employer drug test – and its
the #1 ‘character validating’ method
Used as a Vetting tool eliminating an est. 35% of job candidates
CareerBuilder reported 89% of employers 89% of employers used Social Media used Social Media as background checks
100% by 2012100% by 2012
http://www.brandcampu.com/
Social Media-Impact On Our Lives …..
04/08/23 15
Social Media Platforms by the Numbers
= 150 million members | Members from ALL Fortune 500 Companies | 4.2 billion professionally-oriented searches in 2011| 82 of Fortune 100 profiled
= 850 million active users | 50% sign on daily for 55 min avg. | Estimated to hit 1 billion users by August
= 500 million registered | 1.6 billion search queries per day | 200 million active users
= 4 billion videos viewed daily | 60 hours worth of video uploaded every minute oror 1 hours worth every second
= 104 million Monthly visits | 32 pin board categories | Most popular among women | Ranked 3rd top SNS in 4/2012 (overtook LinkedIn)
Social Media-Impact On Our Lives …..
04/08/23 16
Before you get started – Do some ‘digital dig’n and prep
Find out what’s being said about you?
GOOGLE yourself | check YAHOO, BING, twitter, Facebook and pipl
Review existing profilesRemove questionable content, un-tag photos, etc.
Prepare a Photo of yourselfMake sure your resume is up to date;
and ‘date’ accurateHave at hand your awards,
commendations; certifications, etc.Set up reputation management
strategy: http://socialmention.comhttp://www.google.com/alerts
You can’t
control-alt-
delete
internet
content
Social Media-Impact On Our Lives …..
04/08/23 17
“Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.” -LinkedIn Users
Industry and postal codeA current position with descriptionTwo more positionsEducationAt least 5 skillsProfile photoAt least 50 connectionsA summary
Completing Your LinkedIn Profile –MATTERS
LinkedIn’s Recruitment Solutions forces you to
produce a 100% Completed Profile
Social Media-Impact On Our Lives …..
04/08/23 18
A Complete LinkedIn Profile 100% Completion MATTERS
Social Media-Impact On Our Lives …..
04/08/23
19
Connect Your Digital Assets– Start with LinkedIn
WESITES include:BlogFacebook Biz PageSlide Share URLYouTube URL
Create a PURLPersonal URL
www.judyparisella.com
Social Media-Impact On Our Lives …..
04/08/23
20
Connect your Digital Assets
Your email is a digital
calling cardInclude contact information
NameeMail addressLinkedIn linkWebsite linkFacebook linkTwitter linkValue Statement | tag line
Social Media-Impact On Our Lives …..
04/08/23 21
Judy ParisellaJudy Parisellae: [email protected] http://www.linkedin.com/in/
judyparisella
Social Media-Impact On Our Lives …..