Social Media impact on Hospitality and Hotel Industry
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ocial Media And The Hotel Indust
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Social media monitoring and managing rating and review sites does not make our guests happier. Our efforts are good-hearted, but how effective are they really? This presentation is about the impact social media has on the hotel industry and why information gathered may not be as useful as we think and finding the solutions towards it.
Transcript of Social Media impact on Hospitality and Hotel Industry
Social Media
And
The Hotel Industry
Social Media/Rating Sites
- Monitoring Hotel Reputation- Enhance Hotel Reputation- Increase Awareness on Hotel Brand
However…Does It Ensure Happy Guests ??
The Negative Impacts – Hotel Industry
Inability For 1 on 1 Guest Interaction
Inability To Solve Problems In Time/On Site
Unhappy Hotel Guests
Unhappy Guests Remain Unhappy
Guests Damages Hotel’s Reputation
The Negative Impacts – Hotel Industry
How Can We Act in Time ??
Is The Problem Solved ?? No…
Solving Problems Onsite
• Guests Leave Happier• More likely to receive positive reviews
Positive Feedback
Ability To Open A Direct Communication Channel With Each Guest.
- Convenient Interaction- Allows for immediate reactions - Better Cater To Each Guest Preferences
Example : Eco
Guests Receive Rewards For Feedback
- Easy, convenient, playful and rewarding- Ability to push F&B and other dep’ts.- Guest retention
Incentives for Feedback
Increase direct BookingsGuest Receives Rewards
(to be redeemed on our booking site)
More Direct Bookings. Less fees to OTA’s
Email Me If You Are Interested In My Experience With [email protected]
To Find Out More About Eco:Click Here
