Social Media Hu J Term - Heather Schoegler
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Transcript of Social Media Hu J Term - Heather Schoegler
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social media
Heather Schoeglerdirector of communications, Parkview Foundations
Twitter.com/HSchoeglerLinkedIn.com/HeatherSchoegler
high-level highlights
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read, research & retweet
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read, research & retweet
@sanderssays
@chrisbrogan
@joelcomm
@ThisIsSethsBlog @StephenRCovey
@charleneli
@jbernoff
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marketing 101
Goals
Channels
ROI
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marketing 101
Goals
Channels
ROI
WHAT content do you put WHERE?– Personal– Professional
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marketing 101
Goals
Channels
ROI
where exactly is social media?– Anywhere there is “community”
– Facebook, Twitter, YouTube, Flickr, Blogs
– Kiva.org and more!
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research = insights
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%$#@ FacebookOver 350 million users, 50% of whom log-on in any given
day35 million users update their status resulting in 55 million
status updates/day2.5 billion photos are uploaded/month3.5 million events are created/month1.6 million active Pages including 700k local businessesAvg. user has 130 friendsMost users are a member of at least 12 groups70% of users are outside the U.S.65 million active users access Facebook through a mobile
device - Mobile users are 50% more active than non-mobile users
Via Brian Solis, PR 2.0
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Via Brian Solis, PR 2.0
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apply it…get them to buy-in
what every company is asking about social media
How
Where
What
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case studies
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Vitamin Water
Goals
Channels
ROI
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Vitamin Water
Launch Product WorldWide
Facebook.com/ VitaminWater
1.098 million followers
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Trident Layers
Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009
Goals
Channels
ROI
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Trident Layers
Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009
Launch a new product
Integrated print ad w/Twitter (@tridentlayers)
214 Twitter followers
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not just for profits
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The Staley Foundation
Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession) by Adam Boyden (Marketing Profs Daily)
FacebookTwitter (@stales)
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donation by action
Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009
Hashtag
Event
Auction
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donation by action
Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009
#BlameDrewsCancer
Blame-a-thon
@drew to @drewfromtv
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the Kutcher effect
Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009
Goals
Channels
ROI
Goals
Channels
ROI
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the Kutcher effect
Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009
$ for nets
90,000 nets
Attention from females
Twitter, Facebook, video
200K fans
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ne to watch
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Pepsi Refresh project
Pepsi replaces Super Bowl ads with $20M social media campaign
Via Mashable “Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign ” by Christina Warren, December 23, 2009
Potential Benefit Failure
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challenges & limitations
Disclosure & the FTC
Crowdsourcing
Geotagging
Media Relations
Apps
QR Code
Augmented Reality
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benefits & growth
Disclosure & the FTC
Crowdsourcing
Geotagging
Media Relations
Apps
QR Code
Augmented Reality
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bottom line
Interact
Authenticity
Connect w/Passions
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bottom line
Relationship
Trust Economy
Minimum: listen
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end