How to be Efficient

& Drive Leads

By Aimee Griffith

SOCIAL MEDIA

Today’s Goals

A better sense of social media options

Tools to be more social in less time

Guide to set you up for success

Ideas to inspire

Why Social Media?

Nearly 4 of 5 active internet users visit social networks and blogs (Nielsen, 2011)

Q: What is the fastest growing social media demographic?

Q: What % of homebuyers begin their search online?

Buying power shift

Benefits of Social Media

Helps increase SEO, if you have a website/blog

Can decrease marketing costs

Increase referrals

Attract buyers/sellers

Builds loyalty, influence & credibility

Before we go any further…With Social Media,

Anything is NOT better than nothing.

Major Social Media Platforms

Facebook

Twitter

Google+

LinkedIn

Blog/Website (I recommend Wordpress)

Additional Platforms

Email Newsletter

YouTube

Pinterest

Steps to Social Media Success1. Setup

a) Create Profile Reference Sheet

b) Setup Accounts & Review Existing Accounts

c) Setup Blog/Website

d) Contact Management

e) Integrate & Automate

2. Develop a Plan

3. Content

Profile Reference

Name: Aimee GriffithPrimary Phone:Alt Email Phone:Address:Address/Location:

Active Profiles & Links: Facebook - www.facebook.com/whaimeeLinkedIn – www.linkedin/in/aimeegriffithGoogle+ Twitter – www.twitter.com/whaimeeWordpress – www.whaimee.wordpress.comPinterest – www.pinterest.com/aimeegriffith

Elevator Statement:In 1 sentence:In 2-3 sentences:

Keywords:bardstown, real estate, home buyer, nelson county, etc…

Make sure your profiles are consistent and updated.

Contact Management System

www.ConnectedHQ.com

Merge your contacts in one location

Suggests connections (if you are connected with someone on LinkedIn but not Facebook, it can suggest under “Apps – Missing Connections”

Export all of your contacts

Integrate & Automate

DO

Make sure all accounts link to each other

Integrate Your Blog: Wordpress will automatically feed new posts into LinkedIn, Yahoo, Facebook & Twitter. LinkedIn also offers an app to upload your blog directly into your LinkedIn profile

Use a content management system, like HootSuite.com

Don’t

Integrate Facebook & Twitter

HootSuite

www.hootsuite.com

Free, but recommend Pro ($5.99/month)

Also supported by iPhone, Android, Blackberry & iPad

Post on multiple social media networks from one dashboard

Schedule messages

Upload images/video, shorten links for Twitter, manager followers, save message drafts, and more!

See it executed.

Example: http://www.rajqsar.com/

2) Develop a Plan

For social media to work you have to work it.

Recommendation:Facebook/Google+/Twitter

Post dailyPost at different times Start w/FB & G+, then trim content for Twitter

BlogPost min. 1/monthSetup auto sharing w/LinkedInShare new posts on all social networks

Email Marketing

Email 1/monthCreate lists to customizeShare recent blog posts & links to social media

3) Content

Consider your AudienceRead, read, read.Keep a topic list.Schedule Content (via HootSuite)Seek Engagement/SharingPromote EventsFocus on the bigger picture – don’t just sellConnect with experts

Ideas

Ask for LinkedIn recommendations (customers, etc.)

Pin listings to Pinterest

Record & share video

Ask partners to be a “Guest Blogger”

Remember what you specialize in and share content that enhances that claim.

Try a Webinar

Closing Thoughts

Social media is a long term investment.

Social Media is not a mega phone, it’s a conversation.

Make a plan. Give it time.

Don’t reinvent the wheel.

Social media only works if you work it.

Practice makes perfect.

THANK YOU!

Aimee Griffithgriffith.aimee@gmail.com

www.whaimee.wordpress.com/connect