Social media hints and tips presentation
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Social mediaHints and tips
Simon Wakeman
Head of Marketing
Association of Colleges
19 March 2009
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Medway
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what is social media?
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online conversations
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• participation
• openness
• conversation
• community
• connectivity
• people
characteristics
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types of social media
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types
• social networks
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types
• social networks
• blogs
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types
• social networks
• blogs
• wikis
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types
• social networks
• blogs
• wikis
• podcasts
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types
• social networks
• blogs
• wikis
• podcasts
• forums
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types
• social networks
• blogs
• wikis
• podcasts
• forums
• content communities
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types
• social networks
• blogs
• wikis
• podcasts
• forums
• content communities
•microblogging
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our experience
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podcasting
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• create a new two-way communication
channel for young people in Medway
• get young people actively involved in
producing the podcast
• help the organisation learn about
podcasting as a communications tool
objectives
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equipment
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sample clips
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• 360-400 downloads per show
• positive face to face feedback
• limited direct responses
• experience of new communications tool
results
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• be clear why
• don’t underestimate time investment
• accessibility
• pick the best technology
we learnt…
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social networks
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fuse medway festival
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fuse medway festival
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fuse medway festival
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• more than 100 “fans”
• raised profile among new audience group
• maintain presence between festivals
• a starting point…
results
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• more than just an online billboard
• invest time in interacting and responding
• need to offer a reason to visit – incentives, exclusives…
• need better online/offline integration
we learnt…
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microblogging
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how Twitter works
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Medway
Council
100
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Medway
Council
RSPB
100
765
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Medway
Council
RSPB
SCC
100
765
478
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Medway
Council
RSPB
SCC
100
765
478
1243 people
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Medway
Council
RSPB
SCC
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• to provide interesting content
• to be human
• to monitor and respond
• that there aren’t any rules for how councils
should be in this space (yet)
we learnt…
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media relations
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• monitor as widely as possible
• be prepared to engage when appropriate
• internal communications – be joined up
• how new media can lead old media
we learnt…
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• learn the ropes
• get the organisation ready
• present a balanced case – risks and benefits
• don’t be afraid to try – and have fun!
closing thoughts
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any questions
+44 (0) 7771 701902
twitter: simonwakeman
www.simonwakeman.com/aoc