Social Marketing Quick Tips

Getting Social with Your Business

About GROW Nebraska

• Started in 1998 as a marketing cooperative to assist small businesses throughout Nebraska

• Goal is to create promotion and awareness of Nebraska products and services regionally and nationally

GROW Nebraska Strategies-Create value services

Goal – Put $$$ in the pockets of Entrepreneurs/Businesses and create

enterprise income for GROW Nebraska

What’s Your Goal???

• Connect for social activity• Brand Awareness• Sell product/services

TO BE SEEN

CONTENT! CONTENT! CONTENT!

Social Networking = Full-Time Job?

How many hours a day are you

social?

Quick Tips

Twitter

Hashtags

• #G&SMC •For today’s event

• #growne•For social marketing posts and questions

CoTweet• Multiple Tweeters • Schedule Tweets in Advance• Track Updates • Track Responses• Create Assignments

CoTweet

One Post Multiple Groups

FacebookFacebook•Target Advertising•Quick Polls •Share Option

Blogging

• Blogging is an excellent way to add content• Different format than most SNS• Automatically import to SNS

Reading PatternShorter messages = faster + equally efficient

GROW Blog: A Case Study

• Launched in late June 2008

• Approximately 3 blogs written per week by various staff members

• Our blog is read 90% of the time on Facebook and Twitter

• Automatically feeds into both

Our promotion? A link on our homepage and Facebook – that’s it! The search engines are doing the rest. It’s easy promotion for your

business.

Learn More

• Learn more about GROW Nebraska online at www.grownebraska.org or visit our booth.

• Send any questions to info@grownebraska.org or call us toll-free at 888.GROW.NEB.

• Tweet any social media questions and include the #growne hashtag.

Thank You!