Social Media Global Metrics
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Transcript of Social Media Global Metrics
Global Social Media usage metrics
Lies, damned lies and statistics
www.daemondigital.com© Daemon Group 2008
Social Media users as a percentage of all Internet users
67% of Internet users engage with Social Media
Source: comScore World Metrix
www.daemondigital.com© Daemon Group 2008
Top five Social Media sites by unique visits
0 100000 200000 300000 400000 500000 600000 700000 800000 900000
Orkut
Friendster
HI5
MySpace
Top 5 social media sites by unique visits shown against the Internet population as a whole.
132,105,000 unique visits
117,582,000 unique visits
56,367,000 unique visits
37,080,000 unique visits
34,028,000 unique visits
Source: comScore World Metrix
www.daemondigital.com© Daemon Group 2008
Change in visits to top Social Media sites
0 20 40 60 80 100 120 140 160 180
Orkut
Friendster
HI5
MySpace
Percentage change in unique visits to top five social media sites over previous 12 months
Source: comScore World Metrix
www.daemondigital.com© Daemon Group 2008
Dominance of Facebook and MySpace
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
Internet audience
Social media
Facebook and MySpace combined equate to 43% of the social media audience by unique visitors
Source: comScore World Metrix
www.daemondigital.com© Daemon Group 2008
0%
5%
10%
15%
20%
25%
30%
Internet audience Social Media audience
Internet versus Social Media growth
11%
25%
Source: comScore World Metrix
Annual growth in unique visitors
www.daemondigital.com© Daemon Group 2008
Social Media users by global region
Asia Pacific Europe North America Latin America Mid East/Africa
Source: comScore World Metrix
34.55%
28.47%
22.61%
9.17%5.20%
Based upon unique visitors in June 2008
www.daemondigital.com© Daemon Group 2008
0%
10%
20%
30%
40%
50%
60%
70%
Asia Pacific Europe North America Latin America Mid East/Africa
Growth in Social Media by Global region
Source: comScore World Metrix
Annual growth in unique visitors to June 08
23%
35%
9%
33%
66%
www.daemondigital.com© Daemon Group 2008
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