Social Media: Getting Your Organization to Say “Yes!” · Wasting Time. No Control. Legal...
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8/3/2010 California Department of Public Health 1 Social Media: Getting Your Organization to Say “Yes!”
Transcript of Social Media: Getting Your Organization to Say “Yes!” · Wasting Time. No Control. Legal...
8/3/2010 California Department of Public Health 1
Social Media: Getting Your
Organization to Say “Yes!”
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We Are All Connected
• YouTube
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Zero Degrees of Separation to
Kevin Bacon
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Who Has Time For Social Media?
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What Are They Afraid Of?
Wasting Time.
No Control.
Legal Issues.
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Social Media-The Great Time Waster
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Social Media-The Wild Wild West
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Transportation Security
Administration Blog
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TSA Blog
“In the end, blogging will improve what you do because you’re getting real, authentic feedback.” Lynn Dean, manager of strategy and Web Communication, TSA (“Infomania,” nextgov, May 4, 2009.
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Legal Concerns
Staff using social media and misrepresenting the organization.
Staff using social media to share confidential information.
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Social Networking Guidelines
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H1N1
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California Department of Public Health
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CDPH Social Media Guidelines
“…the California Department of Public Health, as well as other government agencies and private organizations, have come to realize the benefit these media offer in communicating with their customers. The guidelines also recognize the potential security and other risks in doing so.”
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CDPH Social Media Guidelines
“When using department electronic resources to access on-line social networks, employees must act with honesty, integrity, and respect for the rights, privileges, privacy, sensibilities and property of others.”
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Social Media Disclaimer
The contents, including all opinions and views expressed or implied, in my profile (or on my page) are entirely personal and do not necessarily represent the opinions or views of any other person or organization, including the California Department of Public Health. The California Department of Public Health has not reviewed or approved, and is not responsible for, the material contained in this profile (or on this page).
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It’s All About Your Work
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Communication Tool
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Government and Social Media
“While governments certainly face challenges in using social tools, the pros of using these tools far outweigh the cons. Social technologies can make networking and engagement with the public simple and powerful, make research faster, identify influencers in useful microniches, provide mechanisms for combating negative publicity, and measure public sentiment to help inform public policy.” Government 2.0: How Social Media Could Transform Gov PR. (MediaShift, 2009)
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Ken August
California Department of Public Health
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Using Social Media to
Manage Your Message
Kate Fowlie
Communications Officer
Contra Costa Health Services
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Why Social Media? Valuable communication tool
It’s where the people are
We need to be there to communicate our message
Access large audience quickly
Viral (in a good way)
Inexpensive and easy to use
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What CCHS Uses & How
Podcasts
Blogs
YouTube
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Adopting Social Media
Deciding What to Use
How to Use it
Have a strategy & policy
Monitor activity/respond
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Challenges and Barriers Staff time
Keep it fresh
Increased exposure (taking the good with the bad)
Appropriate use
Doesn’t replace traditional outreach
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Getting the Most Out of Your
Social Media
Coordinate your social media
Return the favor
Promote your social media (on website,
in press releases, factsheets, etc.)
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More information
CCHS Website: cchealth.org
Twitter: http://twitter.com/CoCoHealth
Facebook: Contra Costa Health Services
mashable.com
socialmediagovernance.com
