SOCIAL MEDIA MARKETING

Online Alphabet Soup

Online Search Engine Optimization

KeywordsContent

LinksSite Architecture

Findability

GoalsMonitoringAdjustingGrowingTools

Online Social Media Optimization

Customer ServiceListening

ConversationInteractionPromotion

Online Social Media Marketing

KeywordsTargeted Crafted MessageImmediate ResultsFacebookGoogle AdWordsLinked In

Online Search Engine Marketing

Listen

Listen Google Alerts

Listen Social Mention

Listen Google Insights

Listen Quantcast

Let’s GetSocial… Cocktail Party Etiquette

1. Don’t talk all about yourself

2. Find the people who interest you

3. Try to add value to the conversation

4. Follow up with your new friends

Let’s GetSocial… It’s as easy as 1,2,3

1. Build Your Profile2. Build Your Network3. Build Your Reputation

Basics Building Blocks

Community development and support

Instant updates, feedback and discussions

In the realm of search engines, Yahoo ( ) provides the most loyal visitors at 15%, followed by Google ( ) and Bing ( ) with around 12% each.

Facebook Stats

Facebook Build Your Profile1. Sign up for appropriate account type:

– Profile - Individual person– Page - Business, brand, sports team– Group - Association or Club

Or Page?<

Facebook Profile or Page?

Facebook Page or Group?

What are you doing?

In 140 characters

Twitter Stats

Speaking the language

RT @andyknola I love #McGhee alum!

Replies

• @ denotes a tweet sent to another Twitter user.

• @xtofer @sloane See you in the park.

Retweet

• Like forwarding a message in e-mail.

• Grows exponentially• Makes people feel good

• RT @adeletiblier Need 100 signatures. Sign here: www.xyz.com Pls RT!

Direct Message

• DM is a private message that you can only send to those who follow you.

• D Adeletiblier Here’s my e-mail address tiffany@fscinteractive.com

Hashtag

• # makes a term into a keyword that is searchable

• @tiffanystarnes is speaking in tongues at #twtno101

Twitter Management

Sample Applications

RT @andyknola I love #McGhee alum!

Better?

Social Local

Social Sharing

Social Sharing

Analyze Measure and Value

As important as learning the tools and using them correctly is making sure you are reaching those initial goals and learning how to track the performance of your outreach.

– Popularity and Engagement– Performance of Message– Behavior of Audience

Analyze Popularity

AnalyzeGoogle Analytics is a free tool that provides

an easy to use application showing the breakdown of traffic behavior to your website – how visitors found your site and what they do when they get there.

You can track all online sources including referring sites, paid search terms, email blasts, paid banners and more.

Analyze

Analyze Performance/ Tracking

Analyze TrackingBit.ly and Budurl both allow you to have an account and track multiple URLs. Bit.ly is the default for most Twitter applications.

Google is not yet widely available, but keep an eye on it…

Analyze Messaging

Which message works best?

• Optimize• Adjust Strategy• Test Again

Analyze Search Engines

Questions?

FSC Interactive4122 Magazine StreetNew Orleans, LA 70115t. 504.894.8011f. 504.894.8012www.fscinteractive.com@fscnola