Social media gender gap
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19-Oct-2014 -
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Transcript of Social media gender gap
SOCIAL MEDIA GENDER GAP Repositioning Women’s Role on Social Media
By Firly Afwika @afwikaDigital Strategist at Magnivate
women outnumber men in use of social media: Globally, 57% of Facebook and Twitter
user are FEMALE.
Women’s Behavior Online
Women use Social Media for:
• Connection• Community• Creativity• Convenience
“Women looking for like minded people to learn from, to share with and to build lasting friendship”
Young women spend more time decorating their social network profile page
When you want to go viral, you’ll target women
Transactional
→ Men dominated LinkedIn (the most transactional mainstream social network)
Relationship-driven
• Building genuine relationship• Communicating with friends• Making new friend
“women are more social with their social media because in reality,
women are more fundamentally social beings.”
Social Media as relationship
enhancement tools
Personal Reliable Influential
Social Media more ‘in tune’ with women
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