Social media game changer webinar 2012 dec

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#B2Conline Business 2 Community

description

Slides from Business to Community webinar on Social Media delivered on Dec 17, 2012 with my co-authors of "42 Rules for B2B Social Media Marketing" Michael Procopio and Natascha Thomson. Buy the book at www.b2bsocialmediamarketingbook.com

Transcript of Social media game changer webinar 2012 dec

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Business 2 Community

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Social Media has changed the Game for Marketing Professionals. Have You Changed Yours?

Michael Procopio @MichaelProcopioPeter Spielvogel @PeterSpielvogelNatascha Thomson @NaThomson

December 17, 2012

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Poll: How much has Social Media Changed Your Marketing Game?

• Not at all• Somewhat• A lot

© 2012 MarketingXLerator 3Nov-2012

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Agenda

• Social Media Trends• Use Case: Engagement• B2C vs. B2B• Integrating Social• LinkedIn vs. Facebook• Game Changers• Social First

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@NaThomson

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“Consumers continue to spend more time on social networks than

on any other category of sites.”

Social Media Report 2012, Nielsen

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Buzz Words in 2012

• Pull Marketing• SEO• Content• Story Telling• Video• Images• Blogging• Local• Pinterest

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2013 Trends

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Reality Check

Sophistication

Consolidation

Trends 2013:

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Use Case: Engagement

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Use Case: Engagement

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@MichaelProcopio

LinkedIn.com/in/MichaelProcopio

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B2C vs. B2B

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$20K

Social Software

VS

SUV

> $1M

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Integrating Social

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Courtesy of: Marketing Interactions, Inc.

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LinkedIn vs Facebook

1. 9 Things that Motivate Employees More than Money

2. Steve Jobs and the Seven Rules of Success

3. Steve Jobs: How to Live Before You Die

4. The World at Seven Billion

5. Four Destructive Myths Most Companies Still Live By

6. 5 Things to Do Every Day for Success

1. Satellite Photos of Japan, Before and After the Quake and Tsunami

2. What Teachers Really Want to Tell Parents

3. No, Your Zodiac Sign Hasn’t Changed

4. Parent’s, Don’t Dress Your Girls Like Tramps

5. Father-Daughter Dance Medley (Video)

6. At Funeral, Dog Mourns the Death of Navy SEAL Killed in Afghanistan

Follow for incentives, rewards, or discounts.4

Follow for news, insights, and product information.5

Source/s: LinkedIn Follower Analysis, January 20124, eMarketer (Lab42 study, August 2011)5

LinkedInTop shared articles, 2011

FacebookTop shared articles, 2011

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No Marketing Speak

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An blog post excerpt edited to remove marketing speak and use a social and personal voice.

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© 2012 MarketingXLerator 16Dec -2012

@PeterSpielvogel

LinkedIn.com/in/PeterSpielvogel

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Marketing is Changing… Fast

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Traditional Marketing Social Media

Press release Blog/ Twitter/ LinkedIn

White paper Series of blog posts

Datasheet (printed) Wiki or web page

Roadshow Webinars

Highly produced video YouTube

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Go Directly to Your Audience

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ProductMarketing

CorporateMarketing

Public Relations

ExternalAgency

ProductMarketing

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Social is better

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Agility

Cost

Reach

Cycle Time

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Think Social First

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http://www.amazon.com/Rules-B2B-Social-Media-Marketing/dp/1607731134

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Contact us on Twitter:@MichaelProcopio@PeterSpielvogel@NaThomson

Thank You!

© 2012 MarketingXLerator 23Nov-2012

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Bibliography

• 42 Rules for B2B Social Media Marketing• Google+ Communities: The Last Nail in Facebook's Co

ffin?

• The Social Media Report 2012 (by Nielsen)

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