Social Media Fundraising Strategies To Attract and Retain Donors
17
@sloane Social Media Fundraising Strategies … to attract and retain donors IUP Lilly School of Philanthropy 28 th Annual Symposium 10/30/15 Sloane Davidson | Farsight Media | @sloane
-
Upload
sloane-davidson -
Category
Social Media
-
view
583 -
download
0
Transcript of Social Media Fundraising Strategies To Attract and Retain Donors
@sloane
Social Media Fundraising Strategies … to attract and retain
donors IUP Lilly School of Philanthropy
28th Annual Symposium 10/30/15
Sloane Davidson | Farsight Media | @sloane
@sloane
Founder, Farsight Media Digital marketing for the greater good.
Based in Pittsburgh, PA
@sloane
@sloane
Let’s start with a show of hands…
@sloane
@sloane
What is the state of social media today?
@sloane
@sloane
@sloane
What matters most? Awareness, accessibility, listening, talent, raising money…
@sloane
@sloane
How important is my website?
@sloane
@sloane
How important is my email newsletter?
@sloane
@sloane
What goals should my organization pursue?
@sloane
@sloane
Who will be in charge of social media?
@sloane
@sloane
How do I decide what tools to use?
@sloane
@sloane
Where should we be investing our time, energy and resources?
@sloane
@sloane
What metrics matter?
@sloane
@sloane
How do I create or reinforce a collaborative working environment?
@sloane
@sloane
What are examples of nonprofit social media case studies?
@sloane
@sloane
Q&A
@sloane
