Social Media Fundraising In Online Networks
-
Upload
david-j-neff -
Category
Business
-
view
754 -
download
0
description
Transcript of Social Media Fundraising In Online Networks
![Page 1: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/1.jpg)
Fundraising in Online Social Networks : No Country for Old Media
Presented by David J. Neff@daveiam
![Page 2: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/2.jpg)
![Page 3: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/3.jpg)
![Page 4: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/4.jpg)
![Page 5: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/5.jpg)
![Page 6: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/6.jpg)
![Page 7: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/7.jpg)
Fundraising Online is in bite sized chunks.
Obama: Three million donors made a total of 6.5 million donations online.
Of those 6.5 million donations, six million were in increments of 100 dollars or less.
The average online donation was 80 dollars.
![Page 8: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/8.jpg)
Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
![Page 9: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/9.jpg)
If there is a Online Social Network you should be in it. Own your spaces.
Your audience of donors already is.
Facebook has 350 million + users.
More than 35 million users update their status each day
More than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared
each week
![Page 10: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/10.jpg)
Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
![Page 11: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/11.jpg)
![Page 12: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/12.jpg)
![Page 13: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/13.jpg)
![Page 14: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/14.jpg)
Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
![Page 15: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/15.jpg)
![Page 16: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/16.jpg)
ACS Island in Second Life• ACS Second Life
HQ Office Never closes Cancer
Information Support Groups Virtual Meetings Memorial
Messages Fundraising
Events
![Page 17: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/17.jpg)
Relay For Life of Second Life
2004 Gala Raised: US$2,000
RFLofSL 2005 Raised: US$5,000
RFLofSL 2006 Raised: US$41,000
RFLofSL 2007 Raised: US$118,500
RFLofSL 2008 Raised: US$215,000
![Page 18: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/18.jpg)
• Virtual-world fund raising events» Auction Virtual Items
» Virtual Garage Sale
» Musical Performance
» Clothing Fair
» Jail & Bail
» Movie Night
» Theme Party
Relay For Life of Second Life
![Page 19: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/19.jpg)
events.cancer.org/SecondLife
Real world fund raising on Convio
![Page 20: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/20.jpg)
Just like in the real world, RFLofSL is a fun-filled overnight event where individuals and team members take turns on the track.
Avatars donate Linden dollars.
Funds are raised at the event by:•Relay virtual items•Official donation kiosks •Luminarias
2009 RFLofSL : July 18-19
![Page 21: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/21.jpg)
![Page 22: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/22.jpg)
![Page 23: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/23.jpg)
FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST
CANCER
![Page 24: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/24.jpg)
![Page 25: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/25.jpg)
![Page 26: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/26.jpg)
![Page 28: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/28.jpg)
BE EVERYWHERE PHOTO
![Page 29: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/29.jpg)
![Page 30: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/30.jpg)
![Page 31: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/31.jpg)
![Page 32: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/32.jpg)
![Page 33: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/33.jpg)
![Page 34: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/34.jpg)
![Page 35: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/35.jpg)
![Page 36: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/36.jpg)
![Page 37: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/37.jpg)
![Page 38: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/38.jpg)
![Page 39: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/39.jpg)
![Page 40: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/40.jpg)
![Page 41: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/41.jpg)
![Page 42: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/42.jpg)
![Page 43: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/43.jpg)
![Page 44: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/44.jpg)
![Page 45: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/45.jpg)
![Page 46: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/46.jpg)
![Page 47: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/47.jpg)
![Page 48: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/48.jpg)
![Page 49: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/49.jpg)
![Page 50: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/50.jpg)
Social Media needs to be defined as a
group think mentality around your message.
People are going to talk about your message.
Deal with it. Encourage it.
![Page 51: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/51.jpg)
Google Analytics, Summize.com, budurl.com, bit.ly, Compete.com, Tweetscan.com, Backtweet.com,
Google Blog Alerts Beta, Facebook Searches, Viewzi.com
![Page 52: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/52.jpg)
![Page 53: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/53.jpg)
![Page 54: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/54.jpg)
![Page 55: Social Media Fundraising In Online Networks](https://reader034.fdocuments.us/reader034/viewer/2022052523/555445e4b4c905b7428b482d/html5/thumbnails/55.jpg)