Social Media & Fundraising Best Practices for the Giving Day · Fundraising Methods Put Missoula...
Transcript of Social Media & Fundraising Best Practices for the Giving Day · Fundraising Methods Put Missoula...
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Social Media & Fundraising Best Practices for the
Giving Day
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Topics for Today
● Your Nonprofit Profile Page● Marketing Timeline● Traditional Fundraising
Methods● Match Donations● Social Media use● The Nonprofit Toolkit● Customizing your campaign● Peer to Peer Fundraising● Planning an Event
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NONPROFIT PROFILE PAGES
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Marketing Timeline● Let your donors know you are participating in the day. (email, letter, social media, etc.)
○ Save the Date on your social media pages● April =
○ Start promoting your giving day profile on social media regularly○ Email reminder to your donors○ Secure a location for First Friday
● May = posts daily● Day of =
○ Real time thank you’s to donors○ Email reminders for updates and how to donate
● Post Giving Day =○ Thank your donors!○ Tell them the impact the giving day had for your organization.
***** Refer to the The Communications Timeline & Missoula Gives Planning Guide - Nonprofit Toolkit
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Fundraising Methods
Put Missoula Gives into your annual fundraising plan
● Emails● Letters● Postcards● Newsletters● Community Nights● Special Events● Secure a Match Donation● Peer 2 Peer
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Securing A Match DonationA 'sponsor match', or a 'match', is a pool of funds that was donated from a person or company that is intended to be used to multiply the amount raised by your organization.
Sources:
● Major donors● Board Members● Local businesses
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Social Media UseFor the Giving Day
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The Nonprofit
Toolkit
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Customizing your campaign
Use your branding.
It’s important to stand out. (WOW factor)
Be authentic, but be different.
Downloadable Goodies - Customizable Social Shares
Canva.com
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Peer to Peer
Fundraising
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●New Donors - 4 new donors per P2P fundraiser
●Dollars Raised -Organizations with P2P
Fundraisers on a giving day raise 3x more
●Visibility - your reach is multiplied
●Engagement - Varies your “ask”
●Build your supporter base - you can include these
new supporters in your email and stewardship
efforts
●Cost Effective
P2P IMPACT
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D E M O
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Have an Event
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What’s Next● Complete your profile page
● Start promoting your
campaign
● Secure a match donation
● Save the date Social Media
Posts
● Put together your team of
Peer 2 Peer Fundraisers
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Nikki Robb Customer success at GiveGab
Program Manager
#406-926-2846
Thanks for Attending!