Digital Marketing

C2PEG

CREATIVE DIGITAL

630.537.0273RageAgency.com

Social Media

eCommerce

mCommerce

Jobsearch

Q&A

SOCIAL MEDIA

There are hundreds of first-level social media sites

They are communities They are where customer hang out They are where you market yourself

People love to belong People love to share

CONSUMERSCrave compelling content

The consumer is now in control of

what they view, when they view,what they share

STORY TELLINGReplaces overt marketing messages

We can no longer pushour messages across,

we need to pull customers in with engaging, useful content.

MARKETING IS DEADLong Live Marketing

Consumers should not have any idea they are part of a “campaign” when they’re

interacting with your brand’s digital marketing creative.

Customers fluidly move between devices, channels, and screens and expect that their experience should beseamless, engaging,and fun

MARKETING BY THE NUMBERS

Results from a survey of almost 4,000 marketers

BENEFITS OFSocial Media Marketing

on social media marketing

HOURS / WEEK

64% of marketers use social media

for 6 hours or more

#WEEK HOURS EXPENDED

SOCIAL MEDIA PLATFORMS used most often by marketers

Facebook leads the pack

Slideshare joins the pack

YouTube used more by big biz than small biz

CHANGES BY MARKETERSIn Social Media Activities

Marketers plan on increasing activity by

66% in Twitter, YouTube and

LinkedIn

PAID SOCIAL MEDIAWhere do marketers spend money on ads?

TYPES OF CONTENTused in social media marketing

Note: B2B marketers are much more likely to use blogging (77%) when compared to

B2C marketers (64%).

WEBSITE & LANDING PAGES

WEBSITE

10 People Visit

1 Visitor Buys 5 Visitors Buy

10 People Visit

= $ = $$$$$

WEBSITECONTENT

OMNIPRESENT, INTEGRATED

‘Push’ to channels

reach audience irrespective of channel

= $$$$

91% of consumerscheck their emailat least once aday.

The #1 email clientfor Gmail users is theiPhone’s built-in mailapp, with 34% of allGmail opens.

17% of marketers arenot tracking emailmarketing metrics fortheir organizations.

Email open ratesare noticeablylower on weekends than onweekdays.

66% of in-housemarketers rateemails as having“excellent” or “good” ROI

32% of marketers do nothave a strategy in placeto optimize emails for mobile devices.

Over half ofbusinessesachieve over 10% of total sales throughemail marketing.

56% of businessessay they plan to increase their useof email marketing.

Over half ofsmartphone usersgrab theirsmartphoneimmediately afterwaking up.

Email marketinghas an ROI of4,300%.

Less than 1 in 2000 subscribersmark an emailas spam.

Over 70% of mobile purchasing decisions are influenced bypromotional emails.

Over 20% of marketing emailsnever make it to a subscriiber’s inbox.

Email is the mostpopular activity on smartphones amongusers ages 18-44.

The Case for Email Marketing

ECOMMERCE

More than 80% of store shoppers check prices online. -MIT

Customers are going from screen to store and store to screen

as they engage in buying behavior

Whether B2B or B2C, omni-channel retailing

is about 1:1 experiences across the gamut of devices

(and channels) that consumers use.

OMNICHANNEL

Channels include retail stores, online stores,

mobile stores, mobile app stores, telephone sales and any other method

of transacting with a customer

Transacting includes browsing, buying, returning

as well as pre-sale and after-sale service.

Brands will proactively engage shoppers instead of waiting to be contacted

Shoppers typically only interact with a live person after a sale,

because something has gone wrong.

Online conversion rates at 1% to 3% are much lower than the

20% to 30% of in-store conversion rates.

WHAT TO EXPECT

By 2017, U.S. customers’ mobile engagement behavior

will drive mobile commerce revenue in the U.S. to 50% of U.S. digital commerce revenue.

-Gartner

WHAT TO EXPECT

Retailers will staff their online stores the same way they staff their

physical stores

WHAT TO EXPECT

Real-time, actionable analytics to offer assistance before

they leave your site.

WHAT TO EXPECT

e.g. abandoned carts

B2B ecommerce

• is going mobile • is going integrated • is going marketplace (carefully)

(Integration allow companies to include data like inventory levels, customer-specific pricing,

and order history on their sites)

WHAT TO EXPECT

B2B buyers want detail.

They want product specs, rich media and high resolution product images,

and merchandising guidelines.

These details help build trust and rationalize purchases.

WHAT TO EXPECT

MCOMMERCE

30% is Mobile

(up from 24% in 2014)

50% by 2017!

Mobile taking a bigger piece of eCommerce

60% of US Population Own Smartphones

RealTruck focused on mobile for web Their sales are expected to grow by 107% in ‘16

The increase in mobile shopping is leading more U.S. retailers to invest in mobile apps,

which can provide features not available on a mobile web site

Mobile is far outpacing the growth of e-commerce as a whole. growing faster than e-commerce in the ‘90s when online shopping was

just taking off.

-Forrester

FUTURE

> Yet more new players > Facebook makes play for Websites

> Increasing Social Isolation

>> Drive for Greater Engagement

(share anecdotes about Hot Wheels, McDonalds and Victoria Secret)

JOB SEARCH

What can I do?

Social media to market my talents/search

Best platform/tools to use

Brand You: Build a business website

Share You: Write and publish on LinkedIn

Engage You: Use social media

Be You: Thought Leadership

Involve You: Volunteer, get involved

Resume Gap Coverage: Managentum

Build your connections: classmates.com

Mark Stach

Managentum

Analyze Your target companies

Look at website(s):Mobile Friendly? Run the google mobile test

Fast enough? Run the google page speed test Calls to action? Is the company passive or

actively generating leads?

Look at social media:Engaging?

Omnipresent? Passive or active voice?

Shares or original content?

Q&A

Differentiate between Fast Moving Consumer Goods

and Consumer Durables Techniques/Strategies

Some Rage Properties

Milkstop Creative

The Politiker

DIGITALMARKETINGOnline marketing like the big guys,priced for the smaller guys

>> Increase Revenue

>> Get New Customers

>> Expand Your Reach >> Leverage Analytics

>> Be Relevant

>> Be Consistent

630.537.0273RageAgency.com

CREATIVE DIGITAL

SERVICESSpend more time running yourbusiness and less time worrying!

* Websites* Videos* Social media* Marketing campaigns

* Content creation* Promos* Banana peeling* Marketing strategy

CONSUMERS HAVE EVOLVEDBusinesses must move from

social mystery to social mastery

SOCIAL MATURITY MODELMany businesses are still in stages 1 and 2

STAGE 1

PLANNING

STAGE 2

PRESENCE

STAGE 3

ENGAGEMENT

STAGE 4

FORMALIZED

STAGE 5

STRATEGIC

STAGE 6

CONVERGENCE

Listen & Learn Stake our ClaimDialog Deepens

RelationshipsOrganized for

ScaleBecome a Social

BusinessBUSINESS IS

SOCIAL

Understand how customers use social channels

Amplify existing marketing efforts

Drive purchase considerations

Set governance for social

Scale across business units

Social drives transformation