Social Media for your Non-Profit

Chris Haddad

Inbound Marketing Enthusiast, Problem Solver@chris_haddad

linkedin.com/in/haddadc

Obligatory “What Is Social Media”

Obligatory “Why Its Important”

80% of all US internet users regularly visit social media sites

1 out of every 4 minutes of all time spent on the internet is on a social media site

Are All OnlineYour Advocates

Your DonorsYour Volunteers

(A Lot)

Getting Started

Do These Two Things

ImmediatelyThese Are The Bare

Minimum In 2012

Getting Started

Start a Facebook Page

Getting Started

Start a Twitter Account

5 RulesListenGet InvolvedGive Up ControlBe HonestThink Long Term

Now What?

…then what?

Thank You VideoHandwritten Thank You NotesSetup Google Alerts for key terms

(google.com/alerts) Create a master document with all

your social media loginsStart a blog (on your own domain)Check Out Marketing Blogs

Stand On The Shoulders Of Giants

Big Brothers Big SistersMarch of DimesBest FriendsCharity: WaterMake-a-Wish

Gut Check

Site TrafficBlog TrafficEmail SubscribersFacebook FansTwitter FollowersMoney Raised OnlineVolunteersEvent Attendees

Metrics to Track

Increasing Reach

Donate Now buttonFacebook Like buttonTwitter Follow buttonSubscribe To Newsletter buttonPost-action Share – clicktotweet.com,

Facebook Share button

You’ve (probably) got Q’sI (most likely) have A’s

Resources

http://nonprofitorgs.wordpress.com/http://mashable.com/social-media/http://blog.hubspot.com/ http://mashable.com/2012/03/02/content-

marketing-non-profits/

http://www.socialmediaexaminer.com