Social Media for Yerds
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Transcript of Social Media for Yerds
![Page 1: Social Media for Yerds](https://reader030.fdocuments.us/reader030/viewer/2022032506/55cdfe0fbb61eb7e278b463b/html5/thumbnails/1.jpg)
Soci@l Media for #yerds
Rachel Rauch, CJEEnglish Teacher, Publications Adviser
Homestead High SchoolMequon, Wisc.
Twitter: @mrsrrauch, @Homestead411, @HHSsports411
Facebook: Highlander Publications
Instagram: @Homestead411
Snapchat: @Homestead411
Periscope: @Homestead411
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Start with why. (Simon Sinek)
Build Promote
Engage Share
Inform Create
your brand
your followers
your work
good stories
key events & info new connections
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Start simple.Choose one platform based on your why.
Who will be in charge? Social Media Policy?
Aim for daily posts.
Make content desirable.
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Execute the why.
Build
One recognizable logo and handle for all platforms.
your brand
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Get people interested.
Engage
How will you let people know about you?Posters? Magnets? Announcements? Contests?
Create a common hashtag for your pub or school?
your followers
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We are the #mightyhighlanders
Use Storify to compile posts from multiple public platforms with common hashtag.
https://storify.com/HHSPublications/highlanders-celebrate-a-new-year
https://storify.com/
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Contests. Get donated prizes.
#HHSCutestCouple - Homecominghttps://twitter.com/search?q=%23HHSCutestCouple&vertical=default&f=images
Free dinner (Chancery donation)Free flowers delivered to class (Sendik’s donation)
How can you engage your audience?
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Help provide key information.
Inform
➔ Announcements➔ Live Tweeting➔ Behind the Scenes➔ Day to Day Happenings
your audience
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Announcements (yours & others)
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Become a conduit.
Retweet/share others’ announcements. Use their photos!
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Live tweeting.Are there events students will be posting photos of that you could use in your yearbook? http://homesteadhighlanderonline.com/6230/feature/first-capture-the-flag-event-proves-successful/
Can you take photos events for yearbook and cover event as a service to community?
Don’t forget a common hashtag!
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Behind the Scenes #yerdlifeIn your labhttps://storify.com/HHSPublications/personalized-learning-student-led-tutorials
#SJW2015https://storify.com/HHSPublications/scholastic-journalism-week-2015
Conventionshttps://storify.com/HHSPublications/highlander-publications-attends-national-conventio
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Day to Day Events at School
Sports (use the photos!)https://storify.com/HHSPublications/homestead-girls-conference-swim-resultshttps://storify.com/HHSPublications/tennis-stars-win-individual-statehttps://storify.com/HHSPublications/highlanders-spook-blue-dukes
Last day of school - senior prankhttps://drive.google.com/folderview?id=0B361FfdkhKKXfkd3WWZmRFd2M19tRkVBRUtQaXhhcm9zR1lweS1fNUZGZ2hzVTNJVENCMG8&usp=sharing
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Give yourself shout outs!Promote
your program
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We are all storytellers.Share
Humans of ___________http://homesteadhighlanderonline.com/8186/blogs/humans-of-homestead-looking-forward-to-the-end-of-school/
good stories (that can generate content for youryearbook)
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Share the love. #yerdCreate
new connections
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Thanks!
See you in cyberspace!
Find this presentation on Twitter @mrsrrauch
or on www.slideshare.net/
Show your #yerd #besocial