Social Media for WIBs and One Stops
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19-Oct-2014 -
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Transcript of Social Media for WIBs and One Stops
Social Media Social Media for WIBs & One for WIBs & One
StopsStopsPresented by Michele Presented by Michele
MartinMartin
AgendaAgenda
Why WIBs and One-Stop Career Centers Why WIBs and One-Stop Career Centers should be using social mediashould be using social media
How it can be used for business and job How it can be used for business and job seeker servicesseeker services
Why Social Media?Why Social Media?
REASON 1:REASON 1:That’s where your That’s where your
customers are.customers are.
Employers Employers are using are using it to it to recruitrecruit
Some StatsSome Stats
92% currently use or plan to use social media to 92% currently use or plan to use social media to recruit.recruit.
1/3 always check out a candidate’s social media 1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring.profile to vet the recruit prior to hiring.
58% have successfully hired candidates through 58% have successfully hired candidates through social networking sites. social networking sites.
36% say they plan to spend LESS on job boards. 36% say they plan to spend LESS on job boards.
38% say the plan to spend LESS on external 38% say the plan to spend LESS on external recruiters.recruiters.
Businesses are using for B2B and Businesses are using for B2B and B2CB2C
Best Buy has 2500 employees providing Best Buy has 2500 employees providing customer service on Twitter.customer service on Twitter.
Comcast has 11 full-time employees Comcast has 11 full-time employees dedicated to social media customer service.dedicated to social media customer service.
In 2009, 91% of Inc. 500 companies reported In 2009, 91% of Inc. 500 companies reported using at least one social media channel for using at least one social media channel for business. 53% of Fortune 500 have an active business. 53% of Fortune 500 have an active Twitter account.Twitter account.
68% of small business plans to increase use 68% of small business plans to increase use of social media.of social media.
Small Business UsageSmall Business Usage
REASON 2:REASON 2:You can do more with You can do more with
less.less.
http://sepacareerfair2010.wikispaces.com/
A Youth Virtual Career A Youth Virtual Career FairFair
By the numbers. . . By the numbers. . .
3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.
8 Live Webinars (now archived and available)8 Live Webinars (now archived and available)
6 Pre-Recorded “Events”6 Pre-Recorded “Events”
Dozens of resource and lesson linksDozens of resource and lesson links
1,304 visitors to our main website1,304 visitors to our main website
5,389 page views5,389 page views
233 attendees at “live” events—parents, educators, 233 attendees at “live” events—parents, educators, studentsstudents
104 members of our Virtual Career Fair Network104 members of our Virtual Career Fair Network
100% said it was an effective way to learn about the 100% said it was an effective way to learn about the topics!topics!
100% employer satisfaction!100% employer satisfaction!
CostsCosts
Ning, Wikispaces, Twitter, Google Docs, Ning, Wikispaces, Twitter, Google Docs, Facebook Fan Page—FreeFacebook Fan Page—Free
Go-to-Webinar—Free (used RCEP Go-to-Webinar—Free (used RCEP account)account)
Vimeo--$9.95/monthVimeo--$9.95/month
Promotion—Free (Press releases)Promotion—Free (Press releases)
Staff Time—approx. 200 hoursStaff Time—approx. 200 hours
REASON 3:REASON 3:Free PRFree PR
REASON 4:REASON 4:Easy & Cheap to Easy & Cheap to Find & Share InfoFind & Share Info
REASON 5:REASON 5:Information is more Information is more
accessibleaccessible
REASON 6:REASON 6:Information is more Information is more
engaging.engaging.
REASON 7:REASON 7:You can engage stakeholders outside of You can engage stakeholders outside of
meetings.meetings.
THE MAIN REASONTHE MAIN REASONYou can create & add You can create & add
value.value.