Social Media For UK Businesses May 2010 David Clarke Email [email protected]@dbs-uk.co.uk .
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Transcript of Social Media For UK Businesses May 2010 David Clarke Email [email protected]@dbs-uk.co.uk .
1 in 5 consumers surfs the internet to find a company
YouGov poll of 2,266 people
21% said they would use search engines such as Google
10% said they would use specialist web directories
4% said they would ask their contacts on social media networking sites
16% said they would use Yellow Pages or another directory
UK businesses cannot afford to ignore the internet
Sites such as Twitter and Facebook that allow social interaction are gradually going to take the place of personal recommendations
Getting a head start in these emerging fields is essential for any business,
The future of your site & online strategy
People will expect to do more and more online
Maintain and improve presence in natural listings
Keep a close watch on pay per click advertising
Take advantage of social media
Online services should still be underpinned by a high quality service
The internet shouldn’t be an excuse not to forge personal relationships
Online strategy needs to be much more pro-active using database of existing clients
Realise with the internet you have to kiss a lot of frogs before you get to a prince
How to use your database more effectively
Get contact details including email address from all clients and prospects
Preferably record in your db what services they have used and develop a profile
Continue to send general newsletters to keep on “tip of people’s brains”
Introduce targeted HTML emails for events and time related services
Use the newsletter transmission data DBS provides
When we send out a newsletter DBS provides full stats. You can see:
1. Who receives the newsletter
2. Who opens it
3. Which stories they read
How can this information be used?
You can send targeted emails and then follow up with a phone call You know if a person has opened the newsletter and read a specific article Call and ask “did you have the chance to have a look at our last newsletter?” ...followed by “was there anything of interest to you such as XYZ?”
Advice on targeted emails
Make sure the email links to a page on your site Make the theme of the email match the theme of the page the client will land on – even if it means adding a new page
Social Media Popularity
I made a recent post on my blog about Top 10 Social Media sites
Social Media & Legal Services
What opportunities does social media give?
Strengthen ties with clients
Pass on news instantly to people who are interested in what you do
Attract more clients based on the principle:
“your friends are different to your friends’ friends”
Be seen as an “early adopter”
Let’s look at what is on offer...
Easy set up – just user name & password required
You are the author of your own page - can add messages, photos, video and links
You invite friends and get invited by others
Groups, companies and organisations can also set up a corporate page and invite “fans” as opposed to “friends”
“fans” see any posts that made when they log on to their facebook account If your fans have an iPhone, Blackberry, Android or similar phone they can be alerted by email when you make a post
Vanity URL’s are available eg www.facebook.com/YourCompany
You are in instant, constant touch with people who are interested in you and what you do
Facebook can be used to your advantage commercially to promote specific events, services and offers such as wills week
can appoint more than one facebook page editor
Because of the way social media works you will be exposed to a much wider market place than your clients due to the principle of “your friends are different to your friends’ friends”
Be creative in acquiring facebook fans
Create an account
Max 140 character “tweet” - same character limit as an SMS text Search for people or topics that interest you When you visit someone’s twitter page you can click on a button to follow them Similarly people can follow you
If your followers have an iPhone, Blackberry, Android or similar phone they will be alerted by email when you make a tweet and vice versa Use twitter to encourage as many people as possible to follow you Notifications of tweets are sent instantly to your followers hand held devices so one tweet can go to thousands of people
Commercial opportunities on twitter.....
Use tweets to promote specific events, services and time related offers
Smart twitterers add a link to their tweets. Why?
Gives followers the opportunity to click on the link to “the rest of the story on your blog or website”
Every tweet should be seen as a way of driving traffic to the site
Smart tweets sell the sizzle not the bacon eg:
Customise your twitter page to reflect your branding...
Twitter page have several basic profiles or “skins”
Customise your twitter page to reflect your branding...
Twitter page have several basic profiles or “skins”
But you can customise your twitter page...
This is how UK Businesses are using twitter...
Some early adopters but no-one has really grasped the idea...
Google is now starting to add tweetsin its search engine results!
Use Ping FM to save time.....
Create an account & whenever you make a post it feeds into facebook and twitter...
I tend to add a blog post and then “Ping” it so it goes to 2 places at once
Valuable referral network
Tweets feed into it
Put logo and links on email letterhead
Social Media SummaryYou would be early adopters
My guess is numbers of fans and followers would be low initially
You might feel you are tweeting to no-one or, worst still...
Tweeting to the converted - followers are competitors rather than clients and prospects
Takes time and effort to build a social media network but can be done in 10-15 minutes a week
Be aware of advertising opportunities as social media grows & YouTube
Adding facebook posts or tweets that are blatant sales messages will not add value and over time you will lose your happy band of followers
How can DBS help?
We can build your facebook corporate page
We can build your twitter corporate page
We can train you how to use social media effectively
