A SOCIAL MEDIA FRAMEWORK FOR THE META

LEADER

Richard Carney, ODNIKatherine Lyon Daniel, CDC

Taha Kass-Hout, CDCTerry Lambert, VTARNGColeman Mehta, DHS

Joe Riojas, VA

Project Statement Social media is increasingly used to convey

information between and among a variety of the public and private sectors

Along with traditional media channels, new and emerging social media are sources of information (and misinformation) for the public and our prevention/ mitigation partners

Significant need exists for the development of a framework for leaders and decision makers regarding successful practices of integration, use and evaluation of social media

Project Description

Develop a framework for strategic leaders to integrate social media to make more effective and efficient decisions, to improve coordination, and to engage the public pre-, during, and post-event

We have developed two enduring deliverables; a “Social Media SmartCard for the Meta-Leader”, and an enduring collaborative, interactive social media Wikipage

Framework Considerations

Speed Accuracy Relevance Actionable Interactive

Current Simplicity Credibility Reliability Flexibility

Strategic Goals of Social Media

Maximize social media integration to:

Save lives, and prevent/mitigate harm and/or damage to critical infrastructure

Collaboration of information Foster transparency Increase resilience

Stakeholders

Focus is on Leaders: International, federal, regional,

state, tribal, territorial, local Others

Academia Traditional Media NGOs

Public

Universal Principles Multi-directional, iterative

loop process Framework will address

information moving IN from social media

participants (public, partners, stakeholders, media)

OUT to relevant audiences (public, partners, stakeholders, media) through social media channels

Continuous and Adaptive Framework will be updated

through ongoing crowd-sourcing (mass collaboration) efforts

Definition of Crowdsourcing on Wikipedia

Value of Social Media? Understand social media’s global

landscape Huge volume, low message control Cross-border, fast moving data Need existing platforms, technology,

investment and expertise Environmental scan

Facebook, Twitter, Renren, Tumblr…. Who should use these tools, and why?

Meta-leaders, emergency planners and responders

Value of Social Media?

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Successful Practices for a Social Media Framework

Inform the public (engage via social media)

Manage mitigation and prevention, preparedness, response, and recovery operations Pandemic Natural disaster Terrorist event Cyber attack Political Unrest

Improve use of resources

Top Tips on Social Media

Make strategic decisions

Follow the information Adopt low risk tools

first Use fact-based

messages Create portable

content Facilitate information

sharing

Encourage participation

Leverage networks Use multiple

formats and platforms

Set realistic goals Evaluate metrics

and learn from results

Social Media Challenges Maintaining significant presence online Defining decision points, enable action Identifying and tailoring to different

audiences Influencers Front line responders Public

Need to counter misinformation/rumors quickly

Evaluation metrics Process evaluation for mid-event improvement Outcome evaluation—for system and next event

improvement Data Management

Project Impact

The framework will enable the meta-leader to integrate successful practices of current and emerging social media in a strategic environment

Social Media SmartCard

Wikipage

http://metaleader.wikispaces.com/Welcome

Agency Feedback CDC-Strong interest, good start VA-Very positive, incorporating

into day-to-day processes, adjusting position descriptions

ODNI-Wide-community of interest, undoubtedly beneficial in future innovations

VTARNG-Well received, will be shared with the J-Staff for DSCA Operations

DHS-Very positive, incorporating into day-to-day operations

Q & A