Social Media for the Green Business
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Social Media for the Green Business How an eco-business entrepreneur can build awareness and generate leads through social media channels.
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A guide to how a green businesses can use social media platforms to generate leads, be a thought leader, and build their brand.
Transcript of Social Media for the Green Business
Social Media for the Green Business
How an eco-business entrepreneur can build awareness and
generate leads through social media channels.
Social Media for Green Entrepreneur
Company Introduction
Bop Design is a boutique marketing communications firm that understands the challenges of small business. We provide the following services:
• Brand Strategy– Develop Ideal Customer Profile– Develop Unique Value Proposition– Create key brand messaging to customer segments
• Lead Generation– Web marketing, SEO, advertising, email marketing, direct mail and
social media• Ad Agency Quality for Small Business Budgets– Serve as an outsourced marketing department – Staff of 6, all with 10+ years corporate marketing experience
Social Media for Green Entrepreneur
Social Media- Definition
• The use of web and mobile technology platforms to interact, participate, share and network
• Any web platform that promotes interaction is “social media”• More than just the “usual suspects”- Facebook, LinkedIn and
Twitter – Greenhomeguide.com, TheAwareNest.com, GreenBiz.com
• For a green business, can be utilized as a branding and lead generation tool
Social Media for Green Entrepreneur
Social Media- Objective
Be a Thought Leader• Recognized authority in specific field• Comes from a neutral perspective• Trust built on reputation; reputation NOT built on advertising • “Journalists will quote you, analysts will call you, and websites will
link to you.”
Social Media for Green Entrepreneur
Thought Leadership for Green Entrepreneur
Thought Leader Toolkit
Articles
Events
Books
Case Studies
White PapersPodcasts
Research Reports
Newsletters
Blogs
Guides
Social Media
Social Media for Green Entrepreneur
Social Media Discussions
• Participate in Social Media Discussions or Start Your Own
Social Media for Green Entrepreneur
LinkedIn Groups
Social Media for Green Entrepreneur
Article Distribution
• FREE Article Distribution– Google Knol, Ezine, Ehow, HubPages, Squidoo, etc.– Hundreds of article directories
• Discuss a topic that is useful to the audience• Repurpose blog entries as articles• External link with keyword in text in Bio Section (Anchor Text)
– San Diego Sustainable Management Practices• Search engines like external links and content• Helps rise up Google, Yahoo! and Bing• Set up Google Alerts
Social Media for Green Entrepreneur
Social Media Tips
• Determine the time and resources you have to dedicate to your social media presence
• Work backwards from your target market – where are they active?• Don’t set it and forget it – positioning yourself as a thought leader
takes time and oversight• Maximize your visibility by cross promoting your content and ideas• If you have very limited time and resources, at the very least every
professional should have a LinkedIn profile
