DC Office of Planning Summer Youth

Employment Program Engaging Youth in

Urban Design and Community Planning through Social Media and Communications Art

Written and presented by: Danielle Ricks

Overview What does it mean to use social media? Not just to entertain and connect with friends; but also to connect, collaborate and build support for important causes? Today we will cover: What we will do together The impact of social media How to use social media for social good What social media tools are available Tips for using social media tools Ways to get started Takeaways and follow-up

Social Media for

Social Good

What We Will Do Together

Pick a cause you are passionate about Develop a social media for social good

campaign Learn how to connect, collaborate and

build support for important causes

What is social media? • Any tool or service that uses the Internet to

facilitate conversations • Words, pictures, video, chatter, audio and

also experiences observations, opinions, news and insights

• Connections between friends, peers, and influencers

• Collaborations • The redistribution of influence • An opportunity and privilege - Brian Solis, “Engage!”

The Power of Social Media

http://www.youtube.com/watch?v=h3gtCv1umyY

Social Media is Changing

• How we connect • How we communicate • How we get informed • How we share information • How we form opinions • How we make decisions • How we work • How we play

http://web.mit.edu/e-club/hadzima/seven-characteristics-of-highly-effective-entrepreneurial-employees.html

Social Media for Social Good Social media can prove a powerful digital tool for raising awareness and encouraging action.

http://www.guardian.co.uk/sustainable-business/social-media-social-good

How Can Social Media Make a Difference in YOUR Community?

Let’s come up with five ways together! 1. __________________________ 2. __________________________ 3. __________________________ 4. __________________________ 5. __________________________

Where to begin?

• Social Networking: A collection of people connected by relationships (community building, niche groups)

• Content: Video, Photos, Music, Links, Blogs

• Tools: Search Engines, Mobile Apps, Blogs

The Social Media Landscape

Let’s Get Started

• Facebook • YouTube • Instagram • Twitter

Facebook

Facebook is the largest social networking site intended to connect friends, family and business associates.

Facebooking

Post statements you’d feel comfortable sharing with your family, instructors or co-workers.

Never complain about your school, University, organizations or place of employment online.

Post photos of yourself that you consider to be professional.

Hide friend’s comments or information deemed to be inappropriate.

Un-tag yourself in photos that are inappropriate. Only link, follow or friend people you know and trust. Remember that you represent your cause,

organization or profession.

Twitter

Twitter is a form of micro-blogging . Limited 140 characters, designed to be used in IM and SMS (text messaging). Only those that follow you on Twitter will RECEIVE your Tweets. Anyone can VIEW your Tweets and responses on your Twitter page unless you manually block them.

Twetiquette Tweet like a person.

Have fun, be engaging, share, collaborate.

Take the time to complete your profile.

(remember 10 magic words)

Be true to your brand.

Be focused.

Avoid phrases that may be offensive in others’

eyes.

Avoid conflict.

YouTube YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

Tips for Video Sharing

One take – Do it in one take to avoid editing and also to “keep it real.”

Location, location, location - Look for a quiet spot with as much lighting as possible.

Clothing - No tight patterns on shirts, etc; solid colors or simple patterns.

Relax into it – Start off your vlog with something easy that will relax the interviewee and yourself.

Instagram Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services such as Facebook, Twitter, Tumblr and Flickr.

Tips for Photo sharing Take Your Time: Take multiple pictures until

you get the shot right, or as right as you can get it.

Curate: Don't shoot and post a photo immediately. Spend a little time to get a photo right before showing it off to the world.

Find the Light: Photography is all about lighting. The best natural light you'll get is right after dawn, and again just prior to dusk.

Edit: Invest in a free photo editing app such as Snapseed. It will allow you to make any need adjustments.

Vine and Instagram Video Vine and Instagram Video are apps used for sharing short, looping videos. This video sharing feature allows users to create and share short video clips (6 seconds for Vine and 15 seconds for Instagram) to create creative, compelling content to engage audiences.

Tips Short Video Loops Have a Plan: 15 seconds can go by very

quickly. Know what key messages you want to convey, what images you want to use, etc. If need be, map it out.

Keep it simple: Break it up into logical pieces and do a series of clips.

Experiment: It will take a some trial and error to figure out what works best for your core audience and brand.

Protecting Your Digital Footprint

Social Smarts: Be mindful about what you are posting

on your social network channels.

Privacy: Project yourself and your accounts online.

Appropriateness: Posting provocative or inappropriate

pictures or posts online is unacceptable.

Avoidance: If people you don’t know are making

inappropriate requests comments you have the right

to block them.

Q&A

Let’s Get Started!