Social Media for Social Good
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Social Media for Social Good
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mike-saunders -
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Transcript of Social Media for Social Good
Social Media for Social Good
why social media can work for good
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c o m m u n i t y+ + + + + + + +
cash
>VOICE<
toolboxPaid Advertising
Newsletters
Search Engines
Ecommerce
Website/blog
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
trust
Meet them on their terms
People will: - Join a page
- Follow a profile - Subscribe to a Newsletter
Anonymity Free to leave
First Date
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
trust
gets
invo
lved
Meet them on their terms
People will: - Join a page
- Follow a profile - Subscribe to a Newsletter
Anonymity Free to leave
First Date
click like? comment on updates
opening up the conversation
anticipates a response can ‘slip back’ if not engaged
Organisation needs to show depth
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
trust
gets
invo
lved
feels connected
Meet them on their terms
People will: - Join a page
- Follow a profile - Subscribe to a Newsletter
Anonymity Free to leave
First Date
click like? comment on updates
opening up the conversation
anticipates a response can ‘slip back’ if not engaged
Organisation needs to show depth
Tests the processes Critics the services Judges the people
Learns more from organisation Grows in understanding
Begins to adopt vision
Exit is harder - personal investment
Communication is imperitive
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
trust
gets
invo
lved
feels connected
brand loyalty
Meet them on their terms
People will: - Join a page
- Follow a profile - Subscribe to a Newsletter
Anonymity Free to leave
First Date
click like? comment on updates
opening up the conversation
anticipates a response can ‘slip back’ if not engaged
consuming media from organisation
Organisation needs to show depth
Tests the processes Critics the services Judges the people
Learns more from organisation Grows in understanding
Begins to adopt vision
Exit is harder - personal investment
Communication is imperitive
Vision is matched Processes understood
Potential change agent
Share’s the story Becomes part of the story
Equip to act/share
Campaign Designfrom ignorant to advocate
me factor
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
trust
gets
invo
lved
feels connected
brand loyalty
Facebook Advertising Profile Picture Campaigns
Email Campaigns Events
Email Signatures Search Engines+ recognition is
heard by the network
the power is in the story
coke story happiness
ipod story
life’s better with music
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
trust
gets
invo
lved
feels connected
brand loyalty
Facebook Advertising Profile Picture Campaigns
Email Campaigns Events
Email Signatures Search Engines
PR+ recognition is heard by the network
Content Strategy Competitions
Surveys Articles
Press Releases Videos
Podcasts + stories add depth to your message & shared
show me the
money?
communication is response-ability
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
trust
gets
invo
lved
feels connected
brand loyalty
Facebook Advertising Profile Picture Campaigns
Email Campaigns Events
Email Signatures Search Engines
PR+ recognition is heard by the network
Content Strategy Competitions
Surveys Articles
Press Releases Videos
Podcasts + stories add depth to your message & shared
Action Alerts Sales Donations Volunteers Incentives Events Requests Share examples + Actions lead to
stories of change
recognises organisation
responds to organisation
experiences the organisation
becomes an ambassador
trust
gets
invo
lved
feels connected
brand loyalty
Facebook Advertising Profile Picture Campaigns
Email Campaigns Events
Email Signatures Search Engines
PR+ recognition is heard by the network
Content Strategy Competitions
Surveys Articles
Press Releases Videos
Podcasts + stories add depth to your message & shared
Action Alerts Sales Donations Volunteers Incentives Events Requests Share examples + Actions lead to
stories of change
Equip to share Delegate Encourage
+ Ambassadors lead people to you
THANK YOU
