Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook

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06/18/2022 1 T CONNECT WITH ALUMNI ON FACEBOOK What one social media question would you like answered today? Let us know here: http://bit.ly/ schoolsOut

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Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook. If you're looking to connect with your Schools Alumni on Facebook then you've found the right resources. Learn tactics that will help youget more likes, increase Facebook EdgeRank and create posts that go "viral".

Transcript of Social Media for Schools: 22+ Ways to Stay Connected with Your Alumni on Facebook

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CONNECT WITH ALUMNI ON FACEBOOK

What one social media question would you like answered today?

Let us know here:

http://bit.ly/schoolsOut

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Frank BarryInternet Strategy, Blackbaud

@franswaa

YOUR HOST FOR TODAY

#BBSOCIAL

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SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA

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www.NonprofitSocialNetworkSurvey.com

DOWNLOAD THE REPORT TODAY

Get the INFOGRAPHIC also … http://bit.ly/npsocial

FACEBOOK UP 30%TWITTER UP 81%

9 OUT OF 10 NONPROFITS ARE ON FACEBOOK

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STAFFING?75% of nonprofit organizations have ¼ or less of an FTE.

STAFFING ON THE RISE75% OF NONPROFITS ALLOCATE ½ FTE

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FUNDING GROWS BUT43% OF NONPROFITS ALLOCATE $0 TO SOCIAL

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TOP 3 FACTORS FOR SUCCESSStrategy. Priority. Staffing.

StaffingStrategy Prioritization

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USING FACEBOOK TO CONNECT WITH ALUMNI

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GET “LIKES” FROM STUDENTS & FAMILIESBefore you can engage alumni on Facebook you’ve got to build a relationship with them. The best time to do this is while they are a student.

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INCENTIVES

1. Free exclusive video that can only be viewed if you like us.• Teachers doing something silly/funny/fun.• Past students sharing their stories.• Virtual campus tour.

2. Run a competition. Everyone likes a competition.• If you like the page you’ll be entered to win _____ !!!

3. Provide enticing high resolution photos.• Class photos.• Teacher photos (meet the faculty).

4. Offer “Special” including discounts to Facebook fans.• Get 10% off your books.• Get early registration for a semester.

Advertise what your doing from the first time you interact with a prospective student all the way through their graduation.

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BUILD YOUR EdgeRankMake sure your Facebook fans see you post and engage with you on a regular basis. If you don’t, the chances of you effectively reaching them once they’ve graduated is far less.

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• Most posts reach roughly 17% of your fans.

• Post typically lives for about 3 hours..

A FEW FACTS ABOUT EDGERANK

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• Increasing Affinity - Actions such as Commenting, Liking, Sharing, Clicking, and Viewing will increase a fan’s Affinity with your school. Focusing on increasing the number of interactions fans have with you.

• Building Weight – Comments have a higher value than a Like. Likes have a higher value than a view. Focus on getting fans to take higher value actions.

– Content type: Videos > Photos > Status Updates > Links– Engagement type: Shares > Comments > Likes > Clicks > Views

• Optimize for Time Decay – The older the post the less valuable it is. Keep your schools page fresh with interesting new content, but don’t over do it.

BUILDING EDGERANK RELIES ON 3 THINGS

http://edgerankchecker.com | http://pagelever.com

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Fan engagement is 8% greater on Wednesday’s

WHEN SHOULD I POST?

Research by: http://www.buddymedia.com/

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HOW OFTEN SHOULD I POST?Posting 1-2 times per day produces 40% higher engagement.

Research by: http://www.buddymedia.com/

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HOW LONG SHOULD MY POSTS BE?Posts with 80 characters or less receive 66% higher engagement.

Research by: http://www.buddymedia.com/

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WHAT TYPES OF POSTS PERFORM BEST? [VIDS]

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WHAT TYPES OF POSTS PERFORM BEST? [PICS]

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• Fill in the blank (I graduated from ___ in ___)

• Yes or no (Have you ever taken English with Mrs. Smith: Yes or No)

• True of false (True of False: I secretly love Chemistry)

• Questions about where alumni have gone?- Where are you working now?- What College are you attending?

WHAT TYPES OF POSTS PERFORM BEST? [QUESTIONS]

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• Like this if you…

• Comment if you…

• Give us your suggestion/opinion on…

• Tell us how much you loved the…

WHAT TYPES OF POSTS PERFORM BEST? [ASKS]

Pro Tip: Use the status tagging feature as much as possible.

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WHAT TYPES OF POSTS PERFORM BEST? [MISSION]

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WHAT TYPES OF POSTS PERFORM BEST? [TIMELY]

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CREATE VIRAL STATUS UPDATESEveryone wants to “go viral”, but it’s a very difficult thing to do.

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CLASS PHOTOS / TAGGING

Pro Tip: Tag every person in the photo.

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MEMES

http://mashable.com/2012/02/17/college-memes-humor/

A meme is an idea or behavior that spreads through a culture by imitation. Internet memes follow this principle, humorous images are copied and re-captioned, concisely describing or satirizing the activity of an individual or group.

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MEMES

http://mashable.com/2012/02/17/college-memes-humor/

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MEMES

http://mashable.com/2012/02/17/college-memes-humor/

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FOCUS ON USER GENERATED CONTENTFacebook is a great way for students and alumni to stay connected. Do everything you can to foster those connections on your fan page.

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• Pictures (the key is to have them tag friends/family):- Of them selves in their school apparel.- With classmates.- Interesting/unique/famous spots on campus (with them in it).- Working on projects.- On class trips.

• Videos:- From graduation.- Sharing what they loved about going to school at your institution.

• Polls:- Ask poll questions using the poll features. - Gather the results and share with the group.

GET YOUR STUDENTS, ALUMI AND FAMILIES SHARING

Pro Tip: Make sure to respond, engage, and treat those interactions as if someone approaching you on campus.

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LEVERAGE EVENTSClass reunions, local meetups, networking events and more are all opportunities for you to engage your students, families and alumni.

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• Engage current fans (students/alum)

• Spread through the network

• Provide updates

• Share photo’s, videos, stories, etc

** all this activity shows up in fans timelines improving edgerank.

REUNIONS, LOCAL MEETUPS, NETWORKING, ETC…

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1. Keep Your Posts Short

2. Post Photos, Videos and Quotes

3. Post Consistently

4. Ask for your Fans Opinions

5. Ask Questions (true/false, fill in the blank, yes/no,

6. Try Posting “Fill in the Blank” Posts

7. Give Fans Access to Exclusive Information

8. Reward your Fans with Deals and Perks

9. Be Timely

10.Localize your Posts if they are Relevant to a Specific Audience

10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING

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WE’VE GOT MORE SOCIAL GOODNESS FOR YOU!

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Thank you!

[email protected]

twitter.com/franswaa

Let’s keep the conversation going…

Social Network Benchmark Report bit.ly/npsocial

Social Influencers Whitepaper bit.ly/npoSocialArchetype

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Questions?

NetWitsThinkTank.com Blackbaud.com/k12|