Social Media for Researchers - SPHPM Presentation
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#SPHPM 3-Jun-14 HughStephens Social media for researchers SPHPM seminar, 3 Jun 2014 #SPHPM
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Presentation given 3 June to the Monash University School of Public Health and Preventative Medicine about how social media can be used in research environments, particularly within health.
Transcript of Social Media for Researchers - SPHPM Presentation
#SPHPM 3-Jun-14HughStephens
Social media for researchers
SPHPM seminar, 3 Jun 2014
#SPHPM
#SPHPM 3-Jun-14
• Introduction to social media
• Where are researchers?
• What are the opportunities?
• What are the risks?
• How people use it
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Agenda
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Introduction to social
media1
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Social media is any tool that
uses the internet to facilitate
conversation.
It is the shift from a broadcast model of communication to a many-to-many
model of communication.
(adapted from Solis, 2010)
#SPHPM 3-Jun-14
Use Between
Researchers
Use with
media,
“the public”
Personal
Use
Blogs
Google+
Flickr Tumblr
Facebook Profiles
DeviantArt
Non-researc
h blo
gs
Pintere
st
Research outcome blogs
Facebook Pages
Closed Facebook
Groups
Sector blogs
YouTube
CEO blogs
Sector-specific
??
Internal networks
e.g. Yammer
Journal platforms
e.g. BMJ forums
Academia.edu
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0%
20%
40%
60%
80%
100%
14-19 20-29 30-39 40-49 50-64 65+
% o
f U
sers
Age Bracket
Proportion who Access the Internetminor trend:
as age
Source: Yellow Social Media 2013
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Do not use social media
Frequency of SNS use
More than five times a day Everyday Most days
A few times a week Once a Week Less than weekly
Never
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0%
20%
40%
60%
80%
100%SNS platforms used
Source: Yellow Social Media Jun-13
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Audience and activity
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Think not just of where they are, but where they engage
Audience
Activity
??
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Where are researchers
online?
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Researchers online
• General
– #phdchat on Twitter
• UK: 1930-2030 GMT Wed Nights
• AU: 1st Wednesday monthly, 1900-2000 AEST
– Blogs++++++
– Inger Mewburn (@thesiswhisperer) ANU academic
• Sector specific
– …anywhere and everywhere
– Look @ your key stakeholders/influencers
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#SPHPM 3-Jun-143. Opportunities
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• “Learn stuff” & access experts
• Motivation (e.g. getting the damn thesis written)
• Disseminate research findings
• Build collaborations locally/globally
• Become well-known in a sector (?future career)
• Social opportunities / meet people with similar interests
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Opportunities activity
Opportunities abound, but you need to choose your poison
#SPHPM 3-Jun-144. Risks
#SPHPM 3-Jun-14
Be careful when talking about results & data
• Publications – is it already in the “public domain”?
– Little evidence to date about publications vetoing papers as they have had bits Tweeted
• Data privacy/confidentiality breach (!)
• Citations / re-use by others
• Time sink / stuck in the rabbit hole
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Not everything is sunshine & roses
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How is it used?
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• John Weiner
– AllergyNet Australia
http://www.allergynet.com.au/
– Consultant physician allergy/clinical immunology, current PhD
candidate studying clinical excellence in social media, AllergyNet
Australia blog since 1998 (@AllergyNet)
• Tilahun Haregu
– Publication 2 Application blog
http://publication2application.org
– @Pub_App
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Some examples
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Questions?
