Social Media For Non Profits
-
Upload
the-marketing-twins-at-1429-creative -
Category
Education
-
view
638 -
download
0
description
Transcript of Social Media For Non Profits
![Page 1: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/1.jpg)
Social Mediafor Non Profits
presented byThe Marketing Twins at 1429 Creative
MarketingTwins.com
“Telling Your Story & Resonating With Donors”
![Page 2: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/2.jpg)
What exactly is Social Media ?
![Page 3: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/3.jpg)
Website
Your website is the hub of informationfor your constituents and donors
![Page 4: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/4.jpg)
Podcasts
Tell your story and interview others who impact your organization
![Page 5: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/5.jpg)
Blogs
Participate in the blogging communityto raise awareness
![Page 6: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/6.jpg)
Videos
Capture the experience and share it with others
![Page 7: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/7.jpg)
Photos
Share, promote & highlight toshowcase impact to community
![Page 8: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/8.jpg)
Email Communication
Turning boring e-newsletters into dynamic communication links
![Page 9: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/9.jpg)
Online PR
Manage your own public relations& dissemination of information
Press ReleasesPress Releases
![Page 10: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/10.jpg)
Social Profiles / Networking
Get engaged into the conversation
![Page 11: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/11.jpg)
MySpace
• 130 Million active users• Increase in 2009 of age 18-24 users• Fundraising campaigns are viral• Increase product donations through awareness• Utilize “causes” application
![Page 12: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/12.jpg)
MySpace Blood Drive Campaigns
Social justice awareness
Global issues
![Page 13: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/13.jpg)
• 47 Million active users• A new member joins LinkedIn approximately every second • Networking with potential donors• Join groups to connect to others• Make contacts and share answers through discussion forums• Post fundraising events
![Page 14: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/14.jpg)
![Page 15: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/15.jpg)
• 250 Million active users• More than two-thirds of users are outside college age• Fastest growing demographic - 35+• Promote organization on Fan Pages• Connect members through Groups• Share photos, videos and events• Encourage “share” feature• Use FB “causes” application
![Page 16: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/16.jpg)
FacebookFB status: [NAME] is donating my status to Bella http://www.aspca.org/bella a dog at the ASPCA who needs a new home.
![Page 17: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/17.jpg)
• 140 character “microblog”• Most users: Age 25-49• Six reasons to use Twitter:
1. Likeability2. Noticeability3. Credibility4. Searchability5. Connectability6. Promotionability
![Page 18: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/18.jpg)
![Page 19: Social Media For Non Profits](https://reader035.fdocuments.us/reader035/viewer/2022070316/5559e1b1d8b42a34498b4c01/html5/thumbnails/19.jpg)
Social Media
Visit our social media resource page:
MarketingTwins.com/socialmedia