SOCIAL MEDIA EFFECTIVENESS

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SOCIAL MEDIA FOR BUSINESS

YOU ARE HERE.

SUCCESSSOCIAL MEDIA

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SUCCESS≠

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SUCCESS≠

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SUCCESS≠

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SUCCESS≠

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Organizational Big Idea

ORGANIZATIONAL COMMUNICATIONS PYRAMID

Content Marketing Strategy

Website Strategy

Social Media Strategy

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SILOS!

DAZED & CONFUSED!

DECREASE!

TRENDWe live in a post-website world

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1 IN 5One in every !ve page views happens on

Facebook.com

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MOSTPeople will !rst come into contact with your

organization through a social network.

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Organizational Big Idea

ORGANIZATIONAL COMMUNICATIONS PYRAMID

Content Marketing Strategy

Website Strategy

Social Media Strategy

Web Social MediaBlog

Static DynamicDynamic

Information-driven

Relationship-drivenContent-driven

Educate QuestionsStory

Brain VoiceFace

ONLINE PRESENCE MATRIX

© 2013 Justin Wise

SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

Build awareness for your organization with social media content.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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NUMBER ONEWAY TO BUILD AWARENESS?

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NUMBER ONEWAY TO BUILD AWARENESS.

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1350%

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

KEY TAKEAWAY: Measure social network audience numbers to gauge awareness.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

Engaging the audience you’ve built with interaction and valuable content.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

Mind your manners.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

Mind your manners.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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Landing page optimized for

conversions

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Drip marketing campaign which

sends 10-12 emails over the course

of 12 weeks

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Also get monthly newsletter

highlighting some of the pro

jects I’m

doing

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+352%

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ALL FROM ONE LITTLE TWEET.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

KEY TAKEAWAY: Create a strategy for consistent engagement with your online audience.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

Provide opportunities for your audience to commit to something.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

CTA = WIIFM

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

KEY TAKEAWAY: Create tasteful CTAs asking your audience to commit to something.

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SOCIAL MEDIA EFFECTIVENESS CYCLEProvide measurable value so your community can spread the word for you.

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLE

STU!

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SOCIAL MEDIA EFFECTIVENESS CYCLE

MORE STU!

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SOCIAL MEDIA EFFECTIVENESS CYCLE

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SOCIAL MEDIA EFFECTIVENESS CYCLEKEY TAKEAWAY: Make it easy for community members to embrace and run with the Big Idea.

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QUESTIONS?

@JUSTINWISEJUSTINWISE.NET/ORANGE