Source: 2014 ABA Technology survey report

Source: 2014 ABA Technology survey report

Source: 2014 ABA Technology survey report

Family Law Commercial Law Employment and Labor Law

Litigation0%

5%

10%

15%

20%

25%

30%

35%

21%25%

29%25%

Source: 2014 ABA Technology survey report

Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a LinkedIn Group where he regularly joins discussions and answers questions. Bob practices in IP and after answering a question in a related group, he was hired.

It’s really very simple…

Scenario 2: Jeff enjoys writing and would like to write a blog. He gets approval (if needed), determines his platform and creates an editorial calendar. Jeff sticks to his schedule and writes consistently. He shares his posts on Facebook, Twitter and LinkedIn, and engages with his readers. He is then hired by a large corporation due to his expert reputation.

It’s really very simple…

Scenario 3: Kim has heard a lot about Facebook and finally decides to jump on the bus and start using it for business development. She sets her privacy settings appropriately and creates lists so she can share information with relevant groups (family, friends, co-workers, etc.). She posts about work every so often and when the need arises for her services, one of her colleagues recommends her to a friend and she is hired. Go Facebook!

It’s really very simple…

Scenario 4: Julie finally joins Twitter. She creates an effective biography and links to her website profile. She tweets consistently, finds her target clients and joins conversations when relevant. She posts valuable content and takes the conversation offline when appropriate. She is hired for a smaller matter at first. She then lands her firm a large litigation file through the same client.

It’s really very simple…

• http://blog.linkedin.com/ • http://help.linkedin.com/app/home • https://www.facebook.com/help/privacy?ref=contextual • http://support.twitter.com/ • http://mangageflitter.com• http://twournal.com• http://twistory.com • http://

www.techinasia.com/techinasia/wp-content/uploads/2010/10/executives-using-social-media.png

• http://mashable.com/2012/03/21/law-firm-blogging/

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