Social Media For Irish Fashionista Business Owners
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IMAGE Business Networking 9 September 2014
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Here's a talk I gave for IMAGE Magazine about Social Media for Fashion Beauty Business Owners SME's in Ireland. Includes Irish social media case studies. #imagenb
Transcript of Social Media For Irish Fashionista Business Owners
IMAGE Business Networking
9 September 2014
“The only time that a woman has a true orgasm is when she’s
shopping”– Joan Rivers (1933-2014)
Two Things To Know About Me
• Cyber-psychology• Teens & Social
Media
Bright & Shiny Social Media Things….
Pay With ASelfie – Hilton WeinerSouth Africa
16,947 Likes873,351 Imp3 weeks
You see lots of this stuff
This is our world…
The Situation Here
What others are doing (scare inducing)
Twitter – 28.3k Instagram – 85,412Facebook – 156,437Pinterest – 1,862YouTube – 23,622
So Sue Me
Twitter – 10 / dayInstagram – 6 / dayFacebook – 10 / day
So Sue Me
Twitter – 22.9k Instagram – 13,386 Facebook – 5,206 Pinterest – 1,336
Angela Scanlon
Twitter – 7 / dayInstagram – 8 / dayFacebook – 1
Angela Scanlon
What others are doing (this could be you)
PTAT: 6998–10 posts per day
Siopaella
PTAT: 17245 posts per day
Guna Nua
• Money = Promotions• Status = Sharable• Fun = Conversation
What Do People Want?
• Money = Promotions• Status = Sharable• Fun = Conversation
What Do People Want?
“Digital Water Cooler”
• Know your audience• What matters to
them?• Join the conversation• Repeat
How To Do It
Image posts20 words max
Frequency
Ad spend
Facebook Algorithm
Organic Reach: 6%
Text + Images
Always On
Great value ads!
Great value ads!
Check out the reach!
Images + Video
Brand Story
Global – No Links
Images + Links
Home, design, family, DIY, craft
Largely female
Don’t forget!
Brightspark has turned around the social media fortunes of many businesses….
Small and large.
We provide meaningful “digital water cooler” content for your target audience.
We provide meaningful “digital water cooler” content for your target audience.
We process !
Ideas
Integrity
Agency
Find Mehttp://brightspark-consulting.com/
@maryrose
ie.linkedin.com/in/maryroselyons/
plus.google.com/MaryroseLyons
http://www.slideshare.net/maryroselyons
