Social media for interior designers

Internet Marketing That Works™

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Full-service internet marketing consulting

25+ years in marketing, management, business development

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Quick Survey

Blog

Facebook

Clients on Facebook?

Twitter

LinkedIn

Clients on LinkedIn?

Flickr

Do you read blogs?

Have you submitted content?




The Social Sphere

Your Website




The Social Sphere




The Social Sphere

Your Website




Quick, easy addition of new content - SEO!

Builds awareness and trust

Positions you as an expert

What to blog about?

Create on Wordpress

Include links to website

Include links to social media sites

Add an RSS/Email links to allow subscribes

Add a “Share” link - IM, Social, Email

Start a Blog




Get a Share Badge!




Start a Blog




The Social Sphere

Your Website




Social platform of about 400 million users

Find new customers

Build awareness

Promote events

No hard sell - 80% - 20%

Create a fan page

Include link to website

Blog posts to FB via HootSuite, Twitterfeed, or Notes App

Include link in email signature

Add “Become a Fan” badge on home page

Create a Fan Page on Facebook




Create a Fan Page on Facebook - con’t.




The Social Sphere

Your Website




Friendly, conversational Micro-blogging tool

Build opt-in list

Build a company profile and personality

Great lead development tool

Become an authority in your industry

Add a “Retweet” button to blog, articles, newsletter

Post a link to your Twitter page on email signature

Add a “Follow Me” button on web, blog, newsletter, email

Create a Business Twitter Account




Create a Business Twitter Account - con’t.




The Social Sphere

Your Website




The single most important social network for business

Great way to reach self-employed

Network with business alliances

Search tool great great for research & lead development

Post a link to your LinkedIn page on email signature

Add LinkedIn badge on web, blog, newsletter

Add yourself to network updates feed

Set up on Hootsuite

Create a LinkedIn Account




Create a LinkedIn Account - con’t.




The Social Sphere

Your Website




Owned by Yahoo with strong & active user base

Social photo-sharing network

Strengthens search optimization of website

Upload quality photos of your projects

Add Flickr badge on web, blog, newsletter

Find & join appropriate groups and share your photos

Set up on Ping.fm

Use your web site address as your Flickr screen name

Assign your website address as a tag on each uploaded photo

Create a Flickr Account




Create a Flickr Account - con’t.




The Social Sphere

Your Website




More popular than all the sites of the TV networks combined

Provides great brand visibility

Strengthens search optimization of website

Upload presentations and portfolio

Add Video to web home page, blog, all social media

Add descriptor tags that will help with searches

Match your title and description with most important tags

Set up on Ping.fm

Share link to video in emails email

Create a YouTube Account

http://weblogs.hitwise.com/leeann-prescott/2007/02/youtube_traffic_up_14_since_vi.html

http://weblogs.hitwise.com/leeann-prescott/2007/02/youtube_traffic_up_14_since_vi.html




Create a YouTube Account

http://www.youtube.com/watch?v=dN_BTik8zvA








The Social Sphere

Your Website




Publish and repurpose using social media tools

Allows you to monitor several social sites at once

Monitor tags or keywords

Monitor any mention of your name or business

Maintain multiple accounts

Set up Hootsuite & integrate with Ping.fm

Tweetdeck is another app that allows you to publish 1x

Nutshell mail brings summary of social network updates in email

Connect and Automate




Blog feeds to all media



Designeresources- search engine/directory for interior designers

Stylehive - social media site/discussion forum on style

Google Local - Free listing service for local business on Google

Interior Design Directory - online directory of interior design professionals - $60/year

Yahoo! Directory - local business listing service with Yahoo!

Online Resources



Online Resources



Blogging

Tweeting about projects, tips, events

Facebook Fan pages

Facebook ads

Posting video about listings - SEO!

Flickr for portfolio display

“So I say, let us embrace all this new technology. Let us use it for more than just placing orders, searching the Internet and email. Let's get some value from it because it is a truly valuable tool, if used properly, in your arsenal of marketing efforts.”

- Deborah Flate, Dialogue Consulting

How are other designers using social media?



For beginners with social media - 2 hours per week

Those who have done a few months - 10 hours/week

Those who have been doing sm for years - 20+ hours/ week

Spend 1-5 hours a week participating and “listening” in social

media

5-10 hours a week creating content

How much time is involved?

Source – Social Media Magic




The Social Sphere

Your Website




twitip.com - twitter tipsshare badge - http://tellafriend.socialtwist.com/?fh

lazyfeed - feeds by topicWPBest.com - wordpress web themes to downloadtweetadder - finding followers - great tool!

twello- twitter directory http://www.twello.comsocialoomph.com - automatic direct messages

SWIX.com - dashboard tool to monitor social media traffictwiiterfeed - feed blog to twitter, fb, etc.tweetdeck - http://www.tweetdeck.com

hootsuite - http://www.hootsuite.comslideshare.com - upload presentations

socialMarker - http://www.socialmarker.comnutshellmail.com - get all social media posts day by emailPing.FM - http://www.pingfm.com

PRlog.org - press release distributionfreepressrelease.com -press release distribution

1888release.com - press release distributionezinearticles.com - article submissiontechnorati.com - blog diretory

google alerts - anythinggoogle.com/local - add your business!

tubemogul - distribute videos

Resources

http://tellafriend.socialtwist.com/?fh

http://tellafriend.socialtwist.com/?fh

http://www

http://www

http://socialoomph.com

http://socialoomph.com

http://www.hootsuite.com/

http://www.hootsuite.com/

http://www.slideshare.com/

http://www.slideshare.com/

http://www.socialmarker.com/

http://www.socialmarker.com/

http://www.social

http://www.social

http://www.twiggit.org/

http://www.twiggit.org/

http://www.ping.fm/

http://www.ping.fm/




• Search Engine Optimization

• Social Media Marketing

• Web Development

• Email Campaigns

Internet Marketing That WorksTM

TAKE YOUR BUSINESSTO NEW HEIGHTS

cogoresults.com thecogoblog.com 703.885.8406


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Social media for interior designers

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