Social Media, for Insurance Brokerages
31
Social Media* (*For Insurance Brokers) September 23, 2010
-
Upload
sionne-roberts -
Category
Documents
-
view
1.310 -
download
0
description
This is a presentation I delivered on September 23, 2010 in Toronto...at the Fall Education Conference and Annual General Meeting event jointly hosted by Keal Technology and the Canadian Signassure/sigXP User (CSU) Group.
Transcript of Social Media, for Insurance Brokerages
Social Media*
(*For Insurance Brokers)September 23, 2010
2 How do YOU feel about Social Media?
3
Image Credit: Parker Brothers, a subsidiary of Hasbro
4
Who is This Guy, Anyway?
“Experienced” In Online Marketing…
5
#1
Canadians are highly-active participants in Social Media.
6
#2 = It’s not rocket science.
7
Ma
yb
e th
ose
Nik
e p
eo
ple
we
re o
nto
som
eth
ing
…#3
Image Credit: Nike
8 Traditional Media?
9
What Is Social Media?
Conversations
Connections
Community
…in an online environment.
10
What Is Social Media?
11
Social Media
vs
Think telephone, not megaphone.
12
Q. Why Social Media?
13
Why Social Media?
My answer is…
Your customers are in the
Social Media space now, and
more of them will be there
in the very near future.
14
The numbers don’t lie.
15
The Numbers
Source: Forrester Research and comScore
• Almost 8 of 10 Canadians use Social Media at least 1X/month
• This frequency ranks us among most-active SM users globally
• Facebook is most popular social networking site for Canadians
• Canada is actually:
The world's most actively-engaged
country for Social Media activity.
16
The Numbers
Source: Facebook and www.nickburcher.com
Ranked in the Top 10 globally, Canada’s July 2010 Facebook membership level also
represents a 55% penetration rate of overall Canadian “online” population:
83.80%10,610,0805,773,200Spain10
256.10%12,978,4403,644,400Mexico9
436.80%14,600,3002,719,560Philippines8
29.60%15,497,90011,961,020Canada7
62.90%16,647,26010,218,400Italy6
75.70%18,942,22010,781,480France5
82.10%22,552,54012,382,320Turkey4
298.90%25,912,9606,496,960Indonesia3
41.90%26,543,60018,711,160UK2
81.40%125,881,22069,378,980USA1
12-month growth %Facebook Members - July 2010Facebook Members - July 2009CountryRanking
17
The Numbers
Source: LinkedIn and The Globe & Mail
• As of Spring 2010, now has two million+ Canadian members
• This membership total is nearly double what it was only one year ago
• Canada is one of its fastest-growing LinkedIn markets in the 200
countries where it currently has members
• LinkedIn's 6th office globally; our region has fastest growth along w/
India, Netherlands and Australia
• LinkedIn members typically have a HHI income of $110K+ (US) and
~40 years old, equally split M/F
• Execs from all of Fortune 500 companies are represented via
membership on LinkedIn
18
The Numbers
Source: www. Website-Monitoring.com
Along with Facebook and LinkedIn, Canada ranks within Top 10 globally
for Twitter activity as well:
19
OK…But I Sell Insurance!?
20
The Numbers
21
Campaign = Traditional media with heavy Social Media focus
Launched in October 2009.
Expected 20 ideas submitted prior to launch...actually closer to 200.
22
Ended up with 2000+ submissions and 2 million votes
500+ stories in media coverage
Exceeded all planned targets (key metrics)
Doubled fund to $1 million for 2010
Opportunities for Brokers…
23
Agree Or Disagree?
• Insurance is a “relationships”business.
• Social Media is really about community, conversations and connections, so:
• …it's about relationships too!
24
A Broker Example
25
A Broker Example
26
A Broker Example
27
Another Broker Example:
28
Another Broker Example:
*Connections
*Community
*Culture
29
Let’s Recap!
1) Social Media reaches Canadians.
2) Rocket Science? NOT as hard as you might think.
3) Just Do It! can start small & grow over time.
4) *Risk* if competition is there and
you aren't = Missed Opportunities?
30
Want To Talk About Social Media
& YOUR Business?
email: [email protected]
twitter: @sionneroberts
twitter: @visability_ca
web: www.visability.ca
31
What Are You Waiting For?
Start Connecting!
