Social media for HR practitioners Sep 2010
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Transcript of Social media for HR practitioners Sep 2010
Creative Sheffield
by Fluid
September 2010
Page 2
Contents3-4 Introduction to Fluid5-7 Facebook8-10 Glassdoor11-13 LinkedIn14-16 MySpace17-19 SecondLife20-22 Twitter23-25 YouTube26-27 Other Web 2.0 technologies28-29 Recruitment30-31 Legal considerations and negative
connotations32-33 Case studies34-35 Conclusion and questions
Page 3
Introduction
Page 4
Introduction to Fluid• Fluid Consulting Limited (Fluid) is a specialist
human resources consultancy headed by Tim Holden MCIPD
• 10 years in banking• 10 years in Human Resources consultancy• Fluid trading since 2006• The core services provided by Fluid are:
- Retention- Selection- Attraction- Remuneration & Reward - Outplacement- Training & HR consultancy
Page 5
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Facebook (1 of 2)
• www.facebook.com• Founded in 2004 by Mark Zuckerberg,
initially as an exclusive network for Harvard students
• 400M users worldwide
Page 7
Facebook (2 of 2)
• Induction• Job seeking• Recruitment• Remote working-BT, Facebook style
Page 8
Glassdoor
Page 9
Glassdoor (1 of 2)
• www.glassdoor.com• Founded by three Californians in 2007• Provides unedited employee opinions about a
company’s work environment• Predominantly US-focused but growing in
popularity in the UK, especially amongst multinationals
• Salaries• Reviews• Interviews
Page 10
Glassdoor (2 of 2)
• Compensation & benefits• Employer branding• Interviewing
Page 11
Page 12
• www.linkedin.com• Founded in 2002 by Reid Hoffman, as
a business-oriented site• 70M users worldwide
• LinkedIn Talent Advantage• Custom Company Profiles
LinkedIn (1 of 2)
Page 13
LinkedIn (2 of 2)
• Communication• Learning & development• Networking• Recruitment• Talent management
Page 14
MySpace
Page 15
• www.myspace.com• Founded in 2003 by Tom Anderson
following the success of eUniverse and Friendster
• 66M users worldwide
MySpace (1 of 2)
Page 16
• Induction• Job seeking• Recruitment
MySpace (2 of 2)
Page 17
SecondLife
Page 18
SecondLife (1 of 2)
• www.secondlife.com• Developed by Linden Lab in 2003• Internet-based 3D virtual world• Users known as Residents can interact
with each other in the form of avatars• Able to create and trade items in a virtual
marketplace using virtual units of currency known as Linden Dollars
Page 19
SecondLife (2 of 2)
• Communications• Learning & development• Recruitment
Page 20
Page 21
Twitter (1 of 2)
• www.twitter.com• Created by Jack Dorsey in 2006• Free micro-blogging service that enables
users to post (140 characters as a maximum) and read each other’s updates (tweets)
• Unlike Facebook the tweets are searchable, even in terms of content that is not being followed
• 190M users each month
Page 22
Twitter (2 of 2)
• 360 degree feedback• Recruitment
Page 23
YouTube
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YouTube (1 of 2)
• www.youtube.com• Video used to be a very expensive medium
but is now immediate and cost-effective• Can be linked to careers section of the
own website• Portrays the green credentials of the
organisation
Page 25
YouTube (2 of 2)
• Appraisals• Communication• Learning & development• Recruitment
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Other Web 2.0 Technologies
Page 27
Other Web 2.0 Technologies
• Blogs• Forums• Podcasts• RSS feeds• Streaming media• Wikis
Page 28
Recruitment
Page 29
• Offer free job distribution across social networks• Build a database of future talent from
competitors and related industries • Engage with passive candidates and filter out
‘undesirables’• Reduce cost per hire and time per hire• Manage candidate relationships and cut drop
out rates• Improve the employer brand by managing and
building the reputation• Allow background checks to take place-NOT!
Recruitment
Page 30
Legal considerations and negative connotations
Page 31
Legal considerations and negative connotations
• Outright bans/specific times only• Policies• Wasting time and losing productivity
Page 32
Case studies
Page 33
Case studies
Page 34
Conclusion & Questions
Page 35
Conclusion
• Summary• Top tips• Questions