Social Media For HR
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Transcript of Social Media For HR
Social media for HR and professional development
CIPDKettering
4th Feb 2010
Susi O’Neill, digital consultant
Alec McPhedran, Skills Channel TV
Tonight’s presentation1. Susi O’NeillIntroduction to social media for HR
2. Alec McPhedranSocial media policy and skills
3. Group workshopDiscussion on issues raised + feedback
About me Digital content producer, online marketer &
website manager since 2000 Digital strategy consultant –growing businesses
online through strategic planning and marketing Specialise in media industries moving to online
economy, multimedia content and e-marketing Founded CreativeNottingham.com, new blog for
creatives in Nottingham Trained as a musician, toured Europe with many
alternative bands A leading UK theremin player, many TV
appearances & recently 4th plinth, Trafalgar Square
Introduction to social media for HR
1. What is social media?2. Social media for
engagement3. Personal branding and
online networking4. HR & legal implications5. Recruitment case studies
Don Tapscott, Corporate Behaviour
Author of Wikinomics, video on YouTube
What is social media?
Defining social media
Using web tools to transform
1-to-1 to 1-to-many
conversations
Links with...
User-generated content (UGC)
Links with...
Web 2.0 (software for sharing)
...or as Tim Berners-Lee calls it
“a piece of jargon”
Isn’t the web inherently social?
Usenet Newsgroup, established 1981 (now
Google Groups)
Isn’t the web inherently social?
Google Wave, collaborative
communication tool, launched
Sept 2009
Types of social media: blogs Over 1.4 million new blog posts every day
22 of 100 most popular websites are blogs
51% of blog readers shop online
Types of social media: social networks Facebook 4th most populous nation with 350m users & 700,000 business pages LinkedIn: 50m users Used by 2/3 people in world 4th most popular online activity (more than email) Time online growing at 3x rate of other activities
Types of social media: sharing media13 hours of footage uploaded to YouTube every second
100M YouTube videos viewed daily
50 billion photos on top 5 photo sharing sites
3M photos uploaded daily to Flickr
Types of social media: micro-blogging
Real-time status updates now appear as Google search results
3M Tweets per day on Twitter
1.2M people ‘follow’ @stephenfry
Using social media for business
Marketing
Engagement Research
Your customers are talking about you
So help them out
Personal branding
Build & invest in your network Own your brand URLs Create a consistent avatar Build an ‘evergreen cache’ Be personal & personable
Social networking success strategies
Set your goals – what can you achieve? Seed and share – be an expert Add value – share knowledge & ideas Have fun – be social, make connections Value your time – moderate & measure
When social networking goes wrong
the twitter v FedEx saga
HR & legal: How much is too much?
What not to do...
Respect boundaries (and employment law)!
HR & legal: social monitoring 53% use social networking sites to research candidates
Sources: 43% search engines, 12% Facebook, 12% LinkedIn, 3% search blogs, 4% Twitter
70% rejected applicant based solely on his or her online info
Candidate lied about qualifications – 38%; * Candidate showed poor communication skills – 31%; * Candidate made discriminatory comments – 13%; * Candidate posted content about them drinking or using drugs – 10%; * Candidate posted provocative or inappropriate photos/info – 9%; * Candidate bad-mouthed previous employer, co-workers, clients – 9%; * Candidate shared confidential information from previous employer – 8%
86% said a positive digital identity can have a favourable impact
Sources: CareerBuilder.co.uk and Microsoft 2010
Social media in HR
RSM McGladrey USA Accountants:Corporate blog, CSR blog, YouTube recruitment channel and Facebook group, B2B Twitter
Social media in HR
Five core values:
HR & legal Putting out a ‘shingle’ obliges you to respond Plan social media strategically, manage responsibly ‘Mow the lawn’ in your spaces Be careful how you monitor employee behaviours Create policies that balance business and personal needs
Thank you.
Contact Me:
Tel: 07981 222799WTwitter: @susioneillSkype: susi.oneill
web/blog: www.digitalconsultant.co.uk
Group discussion
1) What are the opportunities and risks for managing social media in your organisation?
2) Which tools and approaches could you introduce?