Hotel Website Marketing Conference

Dublin, 14th September 2010

Our Background:

Travelshake.com

A new social media platform for the Tourism and Hospitality Industry

Travelshake Social Media Consultants

Specialised Social Media Strategy Development and Training for Hotels

Monthly Account Management

Digital Travel & Hotel Videos

Facebook Competitions and Campaigns

Social Media Account Creation & Set-up

2005

Laughlin Rigby is the

former eMarketing

Manager for Tourism

Ireland and launched

the world’s first social

media campaign for a

tourist board in 2005

before twitter existed

and before facebook

was just open to

universities.

2009

2010

2010

2010

Blogging

2010As Country Inns & Suites By Carlson prepared to open its 500th hotel in College Station, Texas, earlier

this year, it offered free seven-day mystery trips to three bloggers active in social-media sites.

The bloggers and their families

were assigned to drive to College

Station, Texas in branded vehicles.

Across seven states, staying in a

different Country Inn each night.

Mystery scavenger hunt with the

next clue received by video on

their mobiles after completing the

previous one.

Take and upload photos, Blog

and post messages on Facebook

and Twitter

Does your hotel have a

social media strategy?

Customers: Where are they and what are they saying

Content: What will you say, offers, news, videos, photos

Campaigns: competitions and contests to engage your fanbase

People: Who will update and maintain the social media accounts

Platforms: Which is best - Youtube, Twitter, Facebook, Foursquare (LBS – location based services)

1. Special offers (20)

2. Competitions (18)

3. Events (in hotel and area) (12)

4. Seasonal themed (11)

5. Hotel News (10)

6. General Hello (9)

7. Awards (8)

8. Trying to get more fans (8)

9. Content updates (photos etc.) (7)

10. Weddings (6)

11. PR (5)

12. Exclusive Facebook Offer (4)

13. Golf (3)

14. Spa (3)

15. Local attractions/tourism (2)© Travelshake Social Media 2010

“There were

127 updates

from 54 Irish

hotels over

48 hours.”

“I really don't think that any business should be without it in this

day and age and all it costs is your time.” – Geoff Dawson

Facebook is a key part

of the hotels online

marketing

strategy..........

.........gets their fans

opinions on recent

stays, keeping them

informed of future

offers & events in the

city, sending hotel

pictures & videos.

Number 1 Hotel on facebook in Ireland

“the restaurant spends no

money on any advertising,

beyond remaining very

active on Twitter and

Facebook and running email

campaigns”

“We have sold out every

event we’ve had since we

opened by using only

Facebook, Twitter and our

mailing list.”

Play Food & Wine – Restaurant in Ontario, Canada

They tweet funny pictures, new

wines, and local products that

become available and it creates

a special connection between

them and their fans

They are able to reach out to

loyal customers, food bloggers

and the rest of the community, to

make them feel like insiders who

are part of the restaurant’s day-

to-day operations.

The Highway Hotel AdelaideRun campaigns and events using social media as our primary marketing media

“turnover increased

by four per cent and

the hotel has saved

$15,000 in marketing

costs over a nine-

month period”

When customers “check in” on Foursquare via their mobile phone

as they visit the hotel, they can claim a free house drink.

specials

restaurant news

holiday hours

ask fans what they

would like to see on

the seasonal menu

held a contest to

select a new fall

dessert menu item

Westend Bistro, Ritz-Carlton, Washington D.C.

Staffed by employees based in Omaha, Australia and Mumbai

Respond to requests and questions within an hour

Field queries ranging from where to find good sushi to alerts that a guest will

be checking in late

Vero Beach Hotel & Spa, Miami – Welcome page

Facebook Offer

Redemptions:

Began issuing FB

codes for discounts on

best available rates e.g.

FOLLOW

Codes generated 270

more room nights this

year

Great

management

response to

customer post

about offers

ACE HOTEL NY – Creative use of video for hotels

ACE HOTEL NY – Social Media Film “Charley”

mobile-phone based

services were earning

the company more

than $1 million

(€791,000) a month in

revenue,

grown by more than

600 percent over the

past year.

rolling out its iPad

concierge service,

which debuted in

April in four cities

InterContinental - Priority Club app,

Fairmont Hotels - beyond booking apps

Fairmont Hotels – Virtual Concierge App

access to destination guides

log into loyalty club account

view current reservations

check hotel availability

InterContinental and Topguest

Learn which of their customers are the "most influential”

promote their loyalty programs

increase sales during off hours

Plan to invite loyalty

program members with

large Facebook and

Twitter followings to

help spread the word

about its SpringHill

Suites chain.

Incentive:

They'll get free stays

and other incentives in

return for positive

messages sent to

followers.

• 40% of their booking guests have engaged with Flip.to

• Each post has on average brought 8 new visits over to The James’ site

Give £25 to their

customers for each

booking made as a

result of their social

media referral

Group Deals and Social Discounts

Tourism and Hospitality businesses are embracing Social

Media as an effective marketing tool all over the world.

MicroblogsVideoTourism DirectoriesOffersMapping GPSPhoto SharingSocial Networks

Travelshake.com lets users….

….save time and money planning a holiday in

Ireland by featuring official offers, videos and

real-time updates covering the entire tourism

sector while showing insider recommendations

from local owners.

Travelshake.com lets businesses….

….create their own free digital media profile that

showcases their business, offers, expertise & local

knowledge.

Branding Social Media

feedsRecommendationsMap + GPS LocationVideoDirect

bookings

Real-time tagged updatesOffers Photo Gallery

User Interactions

Upload full contact details with clickable links….

Add links to your website

Users Book Direct

No intermediariesNo commissionNo loss

Demonstrate your local knowledge or expertise by writing relevant updates

Create list of your local or peer recommendations by recommending other profiles

Local Tourism Body

Hotel Restaurant

Hot Offers Page: real-time publishing

Inform visitors and customers of latest news, events and competitions

Increase your fans and

followers as they click

through

Create Campaign Pages

Unique Campaign URL Branding Video upload Update latest campaign info. Campaign Photo Gallery Integrate twitter, facebook and

youtube campaign accounts Promote page site-wide Campaign video on homepage Publish related offers Create Itineraries Map your campaign

Premium

Profile

Offers

Spotlight

Booking Link

Ad Free

Multiple VideosPriority ListingHomepage

Updates

Unlimited Photo

Galleries

1. Direct Bookings

2. Offers Feed

3. Video

4. Social Media Feeds

5. User Interaction

6. Peer to Peer

Recommendations

Travelshake Facebook Twitter

Status Updates x x x

Tagged Event Updates x x

Tagged Offer Updates x

Travel Offers Feed x

Recommend Other Businesses x

Post Photos x x

Post Videos x x

Like a profile x x x

Live trip updates x x x

User comments x

Share Profiles x x

Integrate other Social Media x x x

Dedicated Map x

GPS Location x x

Tourism Database x

Travelshake Benefits versus others

Over 200 Irish Tourism Businesses have already signed up...

Premium

Account

Join these leading tourism brands today......

Thank you!