Social Media for Higher Education (Colleges, Universities)

Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

Building a Social Media Plan that

WORKS.

Krista Neherwww.bootcampdigital.com

[email protected]@kristaneher @bootcampdigital

2 Copyright Boot Camp Digital 2013 - All Rights Reserved @KristaNeher @BootCampDigital

"It's not enough to be satisfied that your school is on Facebook,

students will make a judgment about the university if it is not current and responsive online.

When their post doesn't get answered, they are not interested

anymore.”- Nora Barnes, Director of the Center for Marketing Research


The first step: Defining what “works” means to

you.What do I

actually want to achieve?


But....What are my

options? What could I

achieve?


But....What do my competitors

achieve?


But....What do my customers

actually want?


But....Who exactly

are my customers anyways?


Where to Listen...Twitter (search)Pinterest (search pins, boards, users)Facebook public postsGoogleBlog searchDiscussion forum searchLinkedIn groups InstagramRateMyProfessor or other Niche sites

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Next what do you actually want to achieve....

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GOALS: BE SPECIFIC!!!!

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WHO are you reaching?

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Content is KINGBut what do you actually have to say.....

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You can’t just stand there and look pretty, you actually have to have something to say.... - valuable - helpful - interesting - useful - entertaining - resourceful

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What does your audience WANT

and NEED?

What are they INTERESTED IN?

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My goal is to __________, so I need

to reach ____________, and

they are interested in __________.

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Social Media is 10%

about the tools and 90% about the

people.- Google


There are LOTS of Social Media Sites


Field Guide To Social Media

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Tools to Consider

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Focus on the NEW and VALUABLE

(we’ll skip Linkedin, Twitter and Facebook - unless you

have questions)

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Instagram and Images

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User Generated Images are VERY Powerful

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Pinterest

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Google+

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Blogs

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Video

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Connect the DotsCreate AMAZING content that you can

reuse across different channelsEG. A video can be shared on Pinterest,

Facebook, Google+, LinkedIn, Blog, YouTubeConsider how to get more by periodically

re-promoting your best contentCustomize your posts for each channel

Don’t automate unless you really have toBuild a PLAN and a content calendar

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TEST AND LEARN: Build testing into the process.

Test different tacticsFacebook vs. LinkedIn events

Test different channelsWhere is your audience already spending

time?Test different messages

What gains traction with my audienceTest different mediums

Video, images, text

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How Many Accounts Should I Have? What Should They All Do?

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Be StrategicWho is the audience?

Is each audience unique?Are they looking for something different?

What am I providing that has value?Who will manage it?

Will they keep it up to date and apply best practices?

Is there a policy for what they should/should not respond to?

Who will govern it?

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How do I do all of this?

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Let’s Connect!LinkedIn: Krista NeherFacebook: KristaNeherisSocial

Twitter: @KristaNeher @BootCampDigital

Social Media for Higher Education (Colleges, Universities)

Technology

Transcript of Social Media for Higher Education (Colleges, Universities)