Social Media for Health Care
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Transcript of Social Media for Health Care
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6th January 2010 [email protected]
Philip OakleyTechnology ConsultantOutserve Ltd
Blog
Phil OakleyOutserveWeb
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6th January 2010 [email protected]
What we do?
Outserve provides consultancy to help organisations get the
most from technology and the web.
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Social Networking Definition
Social networking is the practice of expanding the number of one's
business and/or social contacts by making connections through
individuals.
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What is Social Media?
Social media is content created by people using highly accessible and scalable publishing technologies. …
http://en.wikipedia.org/wiki/Social_media
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Real Time Web
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LOCATIONLOCATION
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6th January 2010 [email protected]
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6th January 2010 [email protected]
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Private Micro-Blogging/Social Media
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DEMODEMO
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6th January 2010 [email protected]
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6th January 2010 [email protected]
7 tips for
Use a Twitter Client (Tweetdeck) Use Twitter Search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
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Groups
GROUPS
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6th January 2010 [email protected]
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7 tips for
Invest in your profile Recommend People Ask for Recommendations Join Groups (NHS Professionals) Ask and Answer questions Don't link for the sake of it Link to me - www.linkedin.com/in/philoakley
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6th January 2010 [email protected]
7 tips for Facebook Be clear on Work/Personal Split Use Business/Work & Fan Pages Link Content (Twitter, Youtube, Blog posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook
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200 Million Blogs
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6th January 2010 [email protected]
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Fastest Fastest Growing Growing Facebook Facebook group is group is women women over 55over 55.
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6th January 2010 [email protected]
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6th January 2010 [email protected]
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“65% of companies plan to increase their use of social media for
internal communication in 2010”
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6th January 2010 [email protected]
Business applications of social network analysis include:•Improving information flows/knowledge-sharing•Increasing innovative capacity•Removing blockages to career progression•Fast-track integration in mergers•Better corporate governance•Improving inter-organisational relationships
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COMMUNICATION
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MESSAGING
CHAT
NEWS FEED
WALL
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COMMUNITIES & PHR
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6th January 2010 [email protected]
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FeedbackTrends& Reputation
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The NHS The NHS is 'Evil' is 'Evil'
and and 'Orwellian''Orwellian'
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TRENDS – REAL TIME
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Collaboration&
Building Teams
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FEEDBACKFEEDBACK
CommunicationCommunication
CollaborationCollaboration
MessagesMessages
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6th January 2010 [email protected]
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6th January 2010 [email protected]
Interested - External?
Linkedin Profile Twitter Account Join a group (Facebook, Linkedin)
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Interested – Internally?
• Wiki’s• Groups/Profiles• Forums• Blogging• Micro-blogging
6th January 2010 [email protected]
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6th January 2010 [email protected]
Future Mobile/Smartphones/Tablets Location Based Social Networking (GPS) In Car Google Goggles Platforms (Google Wave) Video
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6th January 2010 [email protected]
Thank You
Philip OakleyTechnology ConsultantOutserve Ltd
www.outserveweb.com/blogwww.twitter.com/philoakleywww.linkedin.com/in/philoakley
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