Self-assessment guide for community event organisers: Responding to incidents involving horses
Social Media For Event Organisers
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Transcript of Social Media For Event Organisers
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event community platform
web - crowdsourcing - mobile
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history
launched in may of 2008
30+ clients spanning mega-festivals to niche assoc
powered 25,000-user community
focusing on a suite of web and mobile tools to enhance an event’s presence 365 days a year
innovative leaders constantly bringing new modules and apps. to the platform that add specific value
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tools to engage overthe full event lifecycle
Before Event During Event After Event
Crowdsourcing
Event Promotion
Social Media Integration
Scheduling -- Embeddable Event Pages
Mobile
Contacts
Sponsor Fan Pages
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pre-event marketing
Before Event During Event After Event
Crowdsourcing
Event Promotion
Social Media Integration
Scheduling
Mobile
Contacts
Sponsor Fan Pages
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crowdsource session proposals
Give Your Crowd a Voice - Get Them Interacting/Participating - Show Specific Social Media ‘Wins’ - Turn an Avg. Attendee into an Event Evangelist
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crowdsource keynote Q & Afind out what your crowd REALLY wants
Awards*Nominations*Proposals*Giveaways*Sponsor Contests*Best Take-Aways* Ask Your Crowd
do it in a way that is Social, Branded, & Easy to Measure
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social media integration
Before Event During Event After Event
Crowdsourcing
Event Promotion
Social Media Integration
Scheduling
Mobile
Contacts
Sponsor Fan Pages
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attendee profiles & networkingmeet who you came to meet, ‘break the Ice’ early and connect
virtually BEFORE the EVENT
Post-Event is ‘Follow-Up’ Time - Stay Connected via Web & Mobile
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import friends from social networks
you ALREADY have a nice social followingour software matches your social contacts to the
registration list and automatically adds them as contacts for you
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publish content tosocial networks
Your attendees, speakers, sponsors ARE social
our messaging platform syncs to twitter and beyond
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scheduling
Before Event During Event After Event
Crowdsourcing
Event Promotion
Social Media Integration
Scheduling
Mobile
Contacts
Sponsor Fan Pages
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schedule: browsing + searching
easy to navigate - add/subtract - share
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social scheduling
see which of your contacts are attending each session and maximise your networking
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way more than just a schedule
each session has a dedicated and embeddable ‘event page’ allowing for video, photo, live streaming & commenting
‘one click’ export to iCal, gCal, and outlook too
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contacts
Before Event During Event After Event
Crowdsourcing
Event Promotion
Social Media Integration
Scheduling
Mobile
Contacts
Sponsor Fan Pages
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manage + export contactsyou came here to network & learn, embrace new
technologies that make it easier than ever
… and don’t forget mobile networking (more to follow)
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sponsor fan pages
Before Event During Event After Event
Crowdsourcing
Event Promotion
Social Media Integration
Scheduling
Mobile
Contacts
Sponsor Fan Pages
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sponsor ROI - embrace the newembeddable ‘SM Hubs’ allowing your sponsors to
show off their vids, pics, & more = sponsor fan pages
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mobile solutions
Before Event During Event After Event
Crowdsourcing
Event Promotion
Social Media Integration
Scheduling
Mobile
Contacts
Sponsor Fan Pages
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mobile app synced to web community
partnered with mobile application developer DUB to release a native iPhone application (blackberry, android, ms windows mobile, symbian, and more soon to follow)
social schedule, contact info, maps, event news, & notifications
messaging will be included in the next update w/ twitter sync technology
networking made easy - one touch mobile to mobile e-biz card exchange
your attendees & sponsors want ONE smart solution - web & mobile that work together
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where are your friends? what’s the updates to your schedule? what event news is
relevant to you?
nothing ‘generic’ here, this is all about YOUR experience
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what’s the point?
grow your attendance base year on year your best marketing ‘mouth pieces’ are your delegates – allow them to do the promoting for you blend virtual attendance with physical to create hybrid events and reach more impassioned people - focused networking opportunities that will make your events emerge as the can’t miss event(s) - your event evangelists will do the promoting FOR YOU if given the ‘tool-set’ & opportunity to share
deliver new experiences & greater ROI for all sponsors and attendees are tired of generic handouts & banners, they deserve and demand more for their money - web contests, virtual booths (FanPages), mobile green networking and more
you need to lead have you considered your next Generation delegate - they are immersed in social media, mobile & web technology, networking and collaborative intelligence - they will go elsewhere if you do not lead - whoever said ‘baby-boomers’ won’t participate was flat wrong - facebook & twitter is proof - they are embracing these new techniques at an amazing pace and expect their event organisers to not only keep up, but to usher in the new
less platitude more measurable results that matter
one solution: web community, crowdsourcing, mobile
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We are just getting started
our event community platform is getting smarter and we are constantly adding modules
that encourage collaboration, member interaction and bolster educational techniques
We would love to chat soon and show you the impact we can have on your events
thank you!MISSION Event Software Ltd - [email protected] - +44 (0) 1564 742763