EvanstonEdge Social Media Webinar

May 1, 2014

Webinar Overview• Greetings from the

Evanston Chamber of Commerce

• Presentation of City of Evanston Promotional Tools

• Social Media Tips & Best Practices

EvanstonEdge.com• Main website for the

Economic Development Division

• Blog covers local businesses & events

• Get your business featured!

• www.evanstonedge.com/get-featured/

Facebook

• Average Likes Per Post YTD 417

• https://www.facebook.com/EvanstonEconomicDevelopment

Twitter

• Followers 412

• Following 414

• https://twitter.com/EvanstonEdge

Pinterest

• Followers: 135

• Following: 57

• Pins: 130+

• http://www.pinterest.com/cityofevanston/economic-development/

Instagram

• Followers 309

• Following: 100

• Post: 156

• http://instagram.com/cityofevanston

Business Promotion Program

• Provides small business owners with 1 year free

o Custom Domain Name o Web Hosting o Educational Resources

• http://www.gybo.com/illinois/

Business Promotion Program

• Business Recognition Program

• Celebrates Business Anniversaries

• Free Business Promotion!

• https://cityofevanston.wufoo.com/forms/happy-birthday-evanston-business/

Multichannel Challenge

Blogging (Tumblr, Wordpress)

Email (GetResponse, Constant Contact, MailChimp, AWeber)

SMS/Texting (Tatango, ZipWhip)

Website (Wordpress, Squarespace)

Mobile Website (DudaMobile, Mobify, goMobi)

Tint (RebelMouse)

ArtsBuzz

Storify (scoop.it)

Tweet-Alongs, Ward

Meetings, Community

Events

Facebook Groups

facebook.com/addgroup

Facebook

Boosting Posts

LinkedIn

Twitter Analytics

Best Times to Post

• Ideal Tweet length is about 100 characters (about 20 words)

• Ideal Facebook post length is 80 characters or less (about 16 words)

• Ideal length of a headline is six words (users typically read the first three and last three words of a headline)

• Ideal length of a blog post is 1000-1600 words or about a seven minute read

• Ideal length of an email subject line is 28-39 characters (5-8 words)

• Ideal width of a paragraph is 40-55 characters (8-11 words)

• Ideal length of a seminar is 18 minutes (think TED talks)

Ideal Lengths

HootSuite

NextChapter Evanston @

Evanston Public Library

http://www.nextchapterevanston.com

Doug MeffleyNU Director Digital and

Social Communication

s@VoiceofMeffle

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Additional Resourcesblog.hootsuite.comblog.bufferapp.com

academy.hubspot.comteamtreehouse.com

lynda.com

EvanstonEdge Advanced Social Media Webinar

May 29 at 1:00pm