Social Media for Entrepreneurs
37
Morgan Lewis Venture Ready Series #ventureready Social Media for Entrepreneurs
-
Upload
gloria-bell -
Category
Technology
-
view
117 -
download
2
Transcript of Social Media for Entrepreneurs
Morgan Lewis
Venture Ready Series
#ventureready
Social Media for Entrepreneurs
And Why is It Important to
Me?
What IS Social Networking / Social
Media?
How Social Media Savvy are
You?
Social Networking
The use of a dedicated Web site to
communicate informally with other
members of the site, by posting
messages, photographs, etc.
The people you are connected to
(social network)
Social Media
Interactive forms of media that allow users to
interact with and publish to each other
the tools and platforms people use to publish,
converse and share content online
a combination of sociology and Information
technology that allows people to publish their
own content and to establish business or
personal relationships
How does social media help me with
being Venture Ready?
Build
Your
Brand
How does social media help me with
being Venture Ready?
Build
Relationships
How does social media help me with
being Venture Ready?
Develop
Concise
Messaging
Skills
How does social media help me with
being Venture Ready?
Maximize
Your
Resources
Goals
There Might Not Be “Rules”
But There Are Some Dos &
Don’ts
Do …
Have a plan that is integrated
with your marketing,
communications & sales
efforts
Do …
Make sure you have
adequate resources to meet
your plan
Do …
Know What Your Message Is
& Make Sure Everyone in
Your Company Knows What
It Is Too
Do …
Your Research
Don’t…
Assume you have to be
everywhere
Don’t …
Be afraid of negativity
Don’t…
Start and stop or be
inconsistent
It All Comes Back to the 5
“W’s”
What, Where, Why, When & How
What – are you trying to accomplish?
Where – will you find the
people you are trying to
reach?
Why – are you utilizing
social media?
When – do you push out
information and when do
you listen?
How – will you measure
whether or not you have
been successful?
A Bonus “W”
Who – are you trying to
reach?
Who – in your organization
would be responsible for
handling your social media?
Ways to use social media
Announcements
Feedback
Customer Service
Share your experiences / humanize the
company
Build Community / Brand Advocates
Promotions
Demonstrate your expertise
Share information
Make connections
Get introductions
Join Groups
Use the Question/Answer & Discussion
features to show your expertise
Blogs
Announcements
Feedback
Customer Service
Insight into your company culture
Share your experiences –
storytelling helps build fans who
become brand advocates
Demonstrate your expertise
Email Marketing
Direct mail for the 21st Century
Share information
Solicit feedback
I’ve Got Accounts / Friends /
Followers / Readers – Now
What??
Calls to Action
All social media efforts should have one
of these final goals – Build your
business, increase sales and/or drive
traffic to your website
Calls to Action
Send them to your website
Direct a particular action
Encourage them to share
Monitoring
Questions …
How Social Media Savvy are
You?
Gloria Bell
@gloriabell
http://www.slideshare.net/gloriabell
