Social Media for CU's Division of Pediatric Emergency Medicine
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Transcript of Social Media for CU's Division of Pediatric Emergency Medicine
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Social Media for PEM
Dissemination of the Productivity of our Section Members
MARION R. SILLS, MD, MPH
PROFESSOR, PEDIATRICS AND EMERGENCY MEDICINE
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OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
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OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
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InitiationPEM kick off meeting
Designed logos, naming, branding
Set goals ◦ Disseminate our output inside and
outside section
◦ Build connections and reputation
Set conventions◦ How to identify section members
◦ Tagging
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OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
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Content Creation and CurationContent categories◦ Scholarly output: research, medical education, QI from the section
◦ Scholarly output from CU colleagues and other PEM-related content
◦ Other great things about our section and Colorado
◦ Advocacy
◦ Medical humor
◦ Social media and academic medicine
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Content Creation and CurationSolo curator; open to others
Initially sought blurbs from faculty framing their work◦ ROI for faculty?
◦ Switched to soliciting ideas but framing it myself
◦ PubMed-indexed scholarship: keep up on via alerts (passive system)
◦ Other content: PEM education emails, individual section member social media posts and Schmooze
◦ Open to other ideas
Initially posted on platform; now use content scheduling service
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Content: ScholarshipOur very first post…
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Content: ScholarshipEvery Pubmed-indexed publication on which a section member has been a co-author
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Content: ScholarshipSection posters from PAS and AAP meetings
Podcasts
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Content: ScholarshipQI
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Content: ScholarshipScholarship from other CU School of Medicine Faculty
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Content: ScholarshipTeaching
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Content: AwardsAwards and honors presented to members of the section
Congratulations to our University of Colorado Department of Pediatrics #PEM 5-star awardees!
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#EMSstrong
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#WeR2Fun
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Content: Media CoverageOur section
Other CU/DHMC faculty
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ContentNon-CU studies relevant to PEM
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AdvocacyAgainst hate
Pro public health
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Medical Social Media HumorLOL = more followers
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Colorado Eye CandyAnd other ways of recruiting interest
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ContentSocMe in Academic Medicine
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OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
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197 followers◦ Mostly not in our section
Monthly reach 13,000-28,000
Engagement rate 2.9% (about 5 link clicks and one retweet per day)
Post 3-6 tweets daily; total 2,100 tweets
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Twitter followers
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247 followers◦ Mostly ED providers and staff
◦ Mostly women
Monthly reach: 1,350 viewers
Monthly post engagements: 650
Post 3-6 tweets daily; total 2,100 tweets
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Post-level metricsMetrics per tweet or post
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Link-level metricsUse unique URL’s to track
Clicks on URL attributable to COpediatricEM promotion
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OverviewInitiation of social media accounts
Content creation and curation
Data on reach
Social media and academic medicine
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Social Media for Academic Medicine
Q: How do we measure the impact of science?
Traditional Answer: ◦ How many scholars cite the work
◦ How academics describe the impact of the work in academic circles
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Social Media for Academic MedicineQ: How do we measure the impact of science?
Traditional Answer: ◦ How many scholars cite the work
◦ How academics describe the impact of the work in academic circles
Newer Answer:◦ How many times the work is actually seen, read,
discussed or downloaded in traditional and social media
◦ How the work affects society outside of academic circles
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Social Media for Academic Medicine
A few things you can do today to track and enhance your impact
1. Create unique URLs for each of your web-based outputs—I like Goo.Gl; others are fine. Use these any time you share your content.
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Social Media for Academic Medicine
A few things you can do today to track and enhance your impact
1. Create unique URLs for each of your web-based outputs—I like Goo.Gl.
2. If your output does not already have a URL, give it one. I like SlideShare for this. I used it for every talk/poster I mentioned in my promotions CV, and included the URL and count of views online.
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Social Media for Academic Medicine
A few things you can do today to track and enhance your impact
1. Create unique URLs for each of your web-based outputs—I like Goo.Gl.
2. If your output does not already have a URL, give it one. I like SlideShare for this.
3. Track your reach. I like Altmetric You may catch coverage you would have otherwise missed. You can also learn more about your audience