About our Trainer – Charlie Pownall

A specialist in Corporate Communication, Social Media Communication and Online Reputation Management, Charlie Pownall is Managing Director of boutique communications consultancy CPC & Associates. He brings extensive experience of handling crises on and offline.

Previously Charlie was Managing Director (Asia-Pacific) at public relations and public affairs consultancy Burson-Marsteller and Group Communications Manager at advertising and marketing services network WPP. He started his career with the European Commission as a speechwriter and press officer. Charlie has advised a wide range of organisations across many sectors, including Bayer, BP, Boots, CIMB Bank, EADS, Huawei, LG Electronics, London Business School, London South Bank Centre, Qualcomm, Singapore government, The Peninsula Hotels and The V&A Museum.

He speaks at leading business schools across Asia and writes extensively on marketing and communications for publications such as Business2Community, Public Affairs Asia and Social Media Today. Charlie has authored white papers and reports on reputation management, stakeholder reporting and investor relations. His white paper on Corporate Reputation In The Digital Age was honoured at WPP’s prestigious annual Atticus Awards 2011.

Europe | Asia-Pacific | North America

VMA EnhanceSocial Media for Crisis Communications

As a valued client of VMA Group we are offering you and your team the opportunity to take part in our ‘Social Media for Crisis Communications’ development programme.

Social Media for Crisis Communications

Social media makes organisations more vulnerable; they also make crises harder to anticipate and to manage. At the same time, social technologies provide an opportunity for organisations to connect with audiences, deepen relationships and re-build trust.

Examining companies that have used social media effectively and ineffectively during a crisis, this highly interactive workshop focuses on improving organisations’ ability to prepare for, respond to and recover from a crisis using social technologies.

During our one-day course you will learn:

• How social media is changing crisis communications• How to identify and assess crisis vulnerabilities online• How to distinguish between an online incident, an issue and a crisis• The role of social media in the broader crisis communications armoury• How to develop a social media crisis plan, including must-have social media

crisis communications protocols• Tools and techniques for online listening before, during and after a crisis• Crisis messaging: how messaging in social media differs from traditional

media• How to work with online stakeholders and opinion-formers during a crisis• How to recover from a crisis using digital and social media.

The programme will be held on:Friday 19th September 2014 - Hong KongFriday 10th October 2014 - Singapore

Programme information:The price for the programme is HKD 7,750/ SGD 1,275 (+GST) and includes:

One-day interactive workshop including best practice case studies

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