Social media for community arts groups
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Social Media for Arts Groups
September 17, 2014
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Tierney SmithProgram Manager at TechSoup Canada @TierneyS
About Me
Understanding Social Media
What are your goal(s) for social media?
Why is Social Media important?
Social Media Plays a Major Role in Exposing New Audiences to Canadian Arts Organizationshttp://corporate.askingcanadians.com/social-media-plays-a-major-role-in-exposing-new-audiences-to-canadian-arts-organizations/
55%of Canadians
(interested in arts & culture) use social media to connect
with art organizations
48%increased interest to attend an arts
event through posts on social media
39%attended an arts or cultural event
due to posts on social media
Is it really worth it?
Common stages of social media adoption: Peer pressure. “Everyone’s doing it, let’s do it too!”
Underestimating work. “Social media is easy. My nephew can do it. Set up a Facebook account and start tweeting!”
Overestimating results. “We have some fans and followers, but we haven’t gained new donors, members, volunteers, etc.– what gives?”
Disappointment. “This social media thing is a bust. It takes too much time and the return isn’t worth it.” Credit: Fenton
http://www.fenton.com/resources/see-say-feel-do/
Audience development > ticket sales
Not a broadcast tool
It’s more like a conversation
Be authentic
It’s not all about you – keep your own content and services to a minimum
Participate in discussions and dialogues
Be timely and authentic with your responses
Focus on stories and engaging your supporters
Connect with influencers – let others promote you
YOUR CAUSE IS NOT
YOUR STORY.
Understand Your Channels & Tools
Decide what channels to use and set goalsFacebookTwitterLinkedIn, etc.
More channels = more time & resources
Plan for 2 hours / week / channel
What would you like to see in your social media feed?
If you were a fan of your own organization, what would it take to engage you?
Something fun? Denny’s Diner Tumblr
Something inspiring?charity:water Facebook
Something useful?TechSoup Canada, Facebook
Source: http://www.slideshare.net/kanter/arts-and-social-media
Think local
What is one way you can improve engagement on social media?
What questions do you have about using social media?
Resources
Social Media and the Performing Arts: Engagement First, Ticket Sales Second http://beth.typepad.com/beths_blog/2009/10/social-media-and-the-performing-arts-
engagement-first-ticket-sales-second-2.html
Today’s not-so-quiet social media revolution puts the performing artist center stage http://technorati.com/todays-not-so-quiet-social-media-revolution-puts-the-performing-artist-
center-stage/
Vancouver arts groups harness the power of social media http://www.straight.com/arts/593931/vancouver-arts-groups-harness-power-social-media
Resources
Tips for succeeding on Facebook http://blog.bufferapp.com/facebook-reach-strategies
Ideas for social media engagement http://www.bethkanter.org/squirrel-kiss
Idealware’s Nonprofit Social Media Decision Guide http://idealware.org/reports/nonprofit-social-media-decision-guide
Idealware’s Nonprofit Social Media Policy Workbook http://www.idealware.org/reports/nonprofit-social-media-policy-workbook
Questions? Comments?
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