Social Media Communications &

Community Building

Aliza Sherman 2016 Fall Leadership Academy Nov. 11, 2016 American Association of Nurse Anesthetists

Conflict of Interest Disclosure Statement 2016 Fall Leadership Academy Nov. 11, 2016 American Association of Nurse Anesthetists

I have no financial relationships with any commercial interest related to the content of this presentation.

Aliza Sherman

Author Speaker Consultant

Aliza Sherman

The power of social media for communications

Ubiquitous

79% of Americans own smartphones

62% of U.S. adults get news from social media.

Multimedia

Outreach

Networking

Collaboration

Limitations of social media for communications

Controlled

Indirect

A Long Ride

The Channels

Professional, business-oriented. Wide audience, targeted, entertainment and friend-focused. Broad-reaching, diverse, news-oriented, brief, traffic driver. Video entertainment, how-to information, archived resources. Engaging,visualstorytelling,photosandgraphics.

Good for location-based and local businesses and organizations. Visual social network, mostly female users, traffic driver. Younger-skewing multimedia blogging platform. Multimedia messaging app.

The Uses

Personal vs.

Professional

Personal Use

Communicate Connect Research Share

Not Private

Personal Practices

Manners Respect Discretion Moderation Reputation

Professional Use

Brand build Position Inform Organize Activate

The Strategy

For Organizations

1.  Be on brand. 2.  Be goal oriented. 3.  Be engaging. 4.  Be compliant.

For Organizations

Plan it. Provide it. Monitor it. Manage it.

Plan It

Social Media Editorial Calendar

Provide It

Groups vs. Pages

Provide It

Email Marketing

Monitor It

Social Media Tools

Manage It

Social Media Dashboards

Manage It

1.  Quality 2.  Frequency 3.  Responsiveness 4.  FAQs 5.  Guidelines

Guidelines

AANA Code of Conduct connect.aana.com/codeofconduct AANA Social Media Guidelines Community Guidelines

The Meltdown

Crisis Comm

1.  Listen/Monitor 2.  Acknowledge 3.  Apologize 4.  Connect directly 5.  Resolve

Remember the Human

Kindness Rules

Take a Break

The Takeaways

Pay attention. Be respectful.

Don’t take it personally. Have a plan.

Establish guidelines. Be consistent.

Step away.

AlizaSherman.com aliza@mediaegg.com @alizasherman