11 Social Media Predictions for 2015 from 11 Social Media CEOs Infographic
Social Media for CEOs
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Transcript of Social Media for CEOs
Social Media for CEOs Special Presentation for JCUEA Members
March 24, 2010
Agenda
1) What is Social Media?
2) Why Does it Matter to Your Business?
3) What Can You Do to Get Started?
What is Social Media?
What is Social Media?
• Consumer-generated content. We are all the media, the publishers.
• People trusting the opinions of their peers and collaborating online to help and support each other.
• Consumers choosing when and where to interact with brands. Tuning out of traditional, outbound marketing.
What is Social Media?
• Social media is about listening, learning, building relationships and bringing value to the communities relevant to your organization.
• Social media is a lifetime commitment to connecting with your audiences (e.g. customers, prospects, peers, partners) in a more authentic and personal way.
• Three phases: Monitor, Participate & Publish
What is Social Media?
Social Media by the Numbers
15.2 billion core searches conducted in January 2010
Source: comScore, Inc
Social Media by the Numbers
U.S Internet users watched 32.4 billion videos in January 2010
Source: comScore, Inc
Social Media by the Numbers
More than 133,000,000 blogs have been indexed by Technorati since 2002
Source: Technorati
Social Media by the Numbers
More than 1 billion “tweets” estimated per month
Source: Royal Pingdom
Social Media by the Numbers
LinkedIn has more than 60 million members in 200+ countries and territories around the world
Source: LinkedIn
Social Media by the Numbers
More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.)
shared each week on Facebook
Source: Facebook.com
Social Media by the Numbers • More than 60 million status updates daily
• More than 1.5 million local businesses have active Pages
• More than 20 million people become fans of Pages each day
• Average user spends more than 55 minutes per day on Facebook
• More than 100 million active users access Facebook through their mobile devices
Source: Facebook.com
Social Media & JCUEA Members
Social Media & JCUEA Members
Social Media & JCUEA Members
Social Media & JCUEA Members
Social Media & JCUEA Members
Social Media & JCUEA Members
• 24% reported “quantifiable success” from social media efforts
• 80% do not have a social media policy (9% unsure)
• 61% do not have anyone responsible for social media within the organization (12% unsure)
• 76% do not monitor online conversations/mentions
Why Does it Matter to Businesses?
The Facts
• Social media should be an essential component of every organization’s integrated marketing strategy.
• It is irrelevant if you personally use or believe in the value. It’s what matters to your current and future customers, prospects, employees and partners.
• Social media presents an opportunity for company leaders to build strong personal brands that directly impact the organization’s brand and success.
Social Media & Personal Brands
• What’s important to us. • What we value. • Where we’re going. • What we’re doing. • Who we’re with. • What we buy. • What we think. • What we’re passionate about.
Social Media Goals
Generate Leads & Build Loyalty
What Else Can it Do?
Create connections and build relationships.
What Else Can it Do?
Manage your brand online.
What Else Can it Do?
Establish professionals as experts, thought leaders and innovators.
What Else Can it Do?
Grow smarter and faster than your competitors.
What Else Can it Do?
Strengthen employee recruitment and retention.
What Else Can it Do?
Reach and engage audiences, specifically younger demographics.
Who Will You Reach?
• Customers
• Prospects
• Mainstream media (print, broadcast)
• Vendors & Partners
• Peers
• Competitors
• Social media (bloggers, social networkers)
• Job Candidates & Employees
Audience Segments
Who Will You Reach? Buyer Personas
• What are their goals and aspirations?
• What are their problems?
• What media do they rely on for answers?
• How can you reach them?
• What's important to them?
• What words and phrases do they use?
• What sort of images and multimedia appeal to them?
So what’s the ROI?
More important question: What is the cost of doing nothing?
How Do You Measure Success?
It is NOT a direct ROI.
How Do You Measure Success?
But it is measurable
How Do You Measure Success?
• Inbound links
• Website visitors
• Pageviews
• Referring sites
• Keyword rankings
• Reach (followers, friends, fans)
• Leads
• Speaking opportunities
• Engagement
What Can You Do to Get Started?
The GamePlan in Action
• Step 1: Clearly define and differentiate your brand.
• Step 2: Design and deploy a content-driven Website.
• Step 3: Go beyond prospects, and consider the impact of your marketing efforts on all audiences.
• Step 4: Establish measurable and meaningful campaign objectives designed to achieve the primary goals of leads and loyalty.
The GamePlan in Action
• Step 5: Build an integrated campaign: brand, Website, search, social media, content and PR.
• Step 6: Establish dynamic budgets that can be easily shifted based on campaign performance and analytics.
• Step 7: Define campaign timelines with milestones, tasks and responsibilities.
• Step 8: Measure everything, and be willing to adapt and evolve.
THINK Content & Community
• Step 1: Monitor
• Step 2: Participate
• Step 3: Publish
Step 1: Monitor
Conduct social media searches of blogs, forums and social networks relevant to your company and expertise. Subscribe to RSS feeds & Google Alerts.
Step 2: Participate
Become a part of the community. • Secure and build profiles on key social networks
• Integrate social media activity into customer service, marketing and HR programs
Step 3: Publish
Create a content marketing strategy and start publishing great multi-media content that’s highly relevant to your audiences.
THINK Content & Community
Things to Consider • Personal vs. professional participation
• HR issues
• Corporate social media policy
• Strength of your Website and brand
• Measurement
• Integration with your overall marketing strategy
• Time commitment
• Internal capabilities and capacity
• Regulatory issues
Social Media for CEOs Special presentation for JCUEA Members
Q & A
Paul Roetzer (216) 333-1242
[email protected] Twitter: @paulroetzer
www.PR2020.com