Social Media For Business @ TiE Chennai
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Transcript of Social Media For Business @ TiE Chennai
Social Media For Business@ TiE Chennai
www.soravjain.com
www.echovme.com
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Reasons Why Your Company Should Be On Social Media!
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*Forrester
Social Media
Business Ecosystem
ORMWOM
Marketing
Branding & Promotion
Social CRM
Interactive Marketing
Customer Service
Collaboration
Research 2.0
Collated Ideas
Consumer Community
Online Office
HR & PR
Know what your consumers are speaking about you
Set up campaigns to make it go viral
Become virtual world popular
Maintain better relationships
Engage customers for experiential marketing
24/7 Support and problem solving
Combine customers and experts
Know trends, customer insights, obtain reviews and opinions
Let your consumer interact and be available for you at universe of you own
Ease your internal communication and expenses
Get benefitted from user generated contents & intelligence
Facebook updates
Tweets with # tag
Blog post
Slideshare channel
Youtube channel
Pre Event Activity
Live Facebook updates
Live blogging
Live buzz page- integrated all Social media platforms
Live tweeting
podcasting
During Event Activity
Post event blogging
Post event tweeting
Posting podcast Sharing pictures
Sharing pictures and tagging on Facebook
Post Event Activity
YouTube
•Customer Service •Conversing with audience•Listening and responding
• Food Recipe (Mainly Chinese)•Endorse brand •Thought leadership
• Food Recipe (Mainly Chinese)•Endorse brand •4. 5 Lakh people•Thought leadership•Recipe, News, Jokes and More
Reason Why Company Fails!
Research conducted by students of GreatLakes at ECHOVME as Interns