Social Media for Business Taster Course Presentation
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Transcript of Social Media for Business Taster Course Presentation
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Social Media for Business
Social Media Taster Course
July 2009
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Introduction
• How can Social Media help?
• What is Social Media?
• How big is Social Media?
• Who is using it?
• How are businesses using it?
• What is Social Media Marketing?
• Does it make any money?
• Getting started
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How can Social Media help?
• Engagement: Increase loyalty, foster word of mouth
• Research: Identify trends/niches, consultation
• Marketing: Promote business, brand awareness
• SEO: link building, content factors
• PR: Manage reputation, get news out
• Management: Collaboration, knowledge sharing
• Sales: Gain new business, new contact routes
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What is Social Media?
• How people discover, read and share news, information and content.
• Mixture of sociology and technology
• Movement from monologues (one to many) towards dialogues (many to many).
• Shift from content readers into publishers.
• User Generated Content (UGC)
• Consumer Generated Media (CGM)
Adapted from Wikipedia entry for ‘Social Media’
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What is Social Media? – In Context
• Web 2.0 follows on from Web 1.0
• Generation Y
• Faster broadband
• Computing power
• Driving social change
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Social Media Platforms
• Blogs, Micro-Blogs and V-Logs• Social Networks• Social Bookmarking• File Sharing Sites• Podcasting / Video Podcasting• Wiki Sites• Forums• Instant Messaging• Virtual Worlds
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How big is Social Media?
• Facebook has just reached 250m active users• More than 120m FB users log on every day• 8m+ FB users become fans of Pages every day• 77% of active internet users read blogs• 133m+ blogs indexed by Technorati• Time spent on Twitter has soared 3,702% YoY• LinkedIn gains 1 new user per second• Executives from all Fortune 500 companies on
LinkedIn• 10 hours of video uploaded to YouTube every minute
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Who is using it? (Some Demographics)
• Highest indexing age groups on Facebook are those 25-34 (27%) and 35-49 (23%)
• Fastest growing user group on Facebook is 35+• The average age of a Twitter user is 31• The average age of a MySpace user is 27• The average age of a LinkedIn user is 41• The average earnings of a LinkedIn user is $109k• 46% of LinkedIn users are Decision Makers• ABC1s are more likely to have a Facebook profile • C2DEs are more likely to have MySpace profile
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Who is using it? (User Types)
• Small to Medium Enterprises• Global Corporations• Media Companies• Non-Profits• Social Enterprises• Politicians• Education Providers• Students• And countless others
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What is Social Media Marketing?
Social Media Marketing (SMM)
is an engagement with online communities
to generate exposure, opportunity and sales.
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Does it make any money?
Some interesting case studies:
• Goldcorp Inc
• Dell
• UKNetWeb
• An Integrated Approach – Business Cornwall
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Goldcorp Inc.
• “Goldcorp Challenge” launched March 2000
• Prize of $575,000 on offer
• Published 400mb of information
• Over 1,000 people from more than 50 countries took part
• Identified 110 targets (50% previously unidentified)
• Over 80% of targets yielded substantial quantities of gold
• Took company from underperforming $100m to $9bn
Source: Wikinomics
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Dell
• Over 600,000 Twitter followers
• Used to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price
• Over $3m sales attributed to Twitter($2m Dell outlet sales / over $1m in other Dell.com purchases.)
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UKNetWeb
• Utilises number of services
• Defined strategy
• 500 % increase in new business enquiries over social media this year
• 75 % of all enquiries now through SM
• Increased purchase order value
• Extended reach
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An integrated approach
• Business Cornwall
• Stories uploaded to main website
• Syndicated to Twitter and Facebook
• Opportunities for engagement at all stages
• Easy to share and post content on to networks
• All magazines uploaded to web
• Free viewing / download of all content
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Getting started - Planning
TechnologyCustomisation
Integration
Approach Strategy
Aims Objectives
PeopleTarget MarketsCommunities
Social Media Marketing
Plan
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What are people saying about us?
Please click the logos to visit sites.
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How do I identify my community?
Try using the following services to identify your community:
Please click the logos to visit sites.
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Getting started - Services
• Blog with RSS
• File Sharing sites
• Google Profiles
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Starting out – Actions
1. Create Accounts with the following services:
Please click the logos to visit sites.
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Getting started - Tips
• Find your existing connections first
• Ensure alerts and analytics are working
• Listen to conversations first
• Engage in conversations / Engage with complaints
• Test, Monitor, Review and Tweak approaches
• ‘Content is king’
• Be ethical in your actions / respect etiquette
• Keep it relevant to your audience
• Be clear in your objectives
• Don’t overstretch
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Need Help?
• Training and Coaching
• Marketing Plans & Strategies
• Registration and Setup of Services
• Content Production
• Advice and Consultancy
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Resources
• tonickmedia.com
• tonickmedia.com/blog
• delicious.com/galileorm
Social Profiles
• twitter.com/arengrimshaw
• linkedin.com/in/areng
• facebook.com/aren.grimshaw
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Thank you for viewing.
Please get in touch with your questions at
www.tonickmedia.com